Business Opportunities in Winston-Salem, NC

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.8M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

15.6xGap Ratio

94% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

15.6xGap Ratio

94% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

15.6xGap Ratio

94% fewer businesses than national average

High Demand

Local Density

0.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Escrow Services

Other Activities Related to Real Estate

High Confidence

13.5xGap Ratio

93% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.04/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

13.5xGap Ratio

93% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.04/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

manicures

Nail Salons

5.9xGap Ratio

83% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.15/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

5.1xGap Ratio

80% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.11/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.5xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.5xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.5xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Claims adjusting

Other Insurance Related Activities

3.9xGap Ratio

74% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.06/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Performing Arts Companies Business

Performing Arts Companies

3.5xGap Ratio

71% fewer businesses than national average

High Demand

Performing Arts Companies ServiceProfessional Performing

Local Density

0.05/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.16/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Local Density

0.16/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Other Computer Related Services Business

Other Computer Related Services

High Confidence

3.1xGap Ratio

67% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.07/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Cargo Transport

General Freight Trucking, Long-Distance, Less Than Truckload

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.06/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

484122

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.66/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Nonresidential Property Managers Business

Nonresidential Property Managers

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.14/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

facsimile services

Private Mail Centers

2.3xGap Ratio

57% fewer businesses than national average

High Demand

office product saleson-site PC rental services

Local Density

0.04/10k

National Avg

0.09/10k

Local Businesses

NAICS Code

561431

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.15/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Local Density

0.15/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Architect

Architectural Services

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.26/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.26/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.97/10k

National Avg

4.02/10k

Local Businesses

158

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.97/10k

National Avg

4.02/10k

Local Businesses

158

NAICS Code

54151

Concierge Service

All Other Personal Services

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.26/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.26/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Costume rental Formal wear rental Furniture (i

Other Consumer Goods Rental

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Local Density

0.07/10k

National Avg

0.14/10k

Local Businesses

NAICS Code

53228

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Local Density

0.57/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.79/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Building Inspection Services Business

Building Inspection Services

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.04/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

54135

Building Inspection Services Business

Building Inspection Services

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.04/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

541350

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.75/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.8xGap Ratio

44% fewer businesses than national average

High Demand

hospitals or HMO medical centers

Local Density

0.75/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Local Density

0.15/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Local Density

2.06/10k

National Avg

3.66/10k

Local Businesses

165

NAICS Code

81211

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.73/10k

National Avg

6.43/10k

Local Businesses

299

NAICS Code

5416

commercial and industrial photography

Photographic Services

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.17/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.71/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Local Density

0.71/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Local Density

0.50/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

Escrow Services

Activities Related to Real Estate

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

1.88/10k

National Avg

3.21/10k

Local Businesses

151

NAICS Code

5313

collecting rents and overseeing other services (e

Real Estate Property Managers

1.7xGap Ratio

41% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

1.27/10k

National Avg

2.16/10k

Local Businesses

102

NAICS Code

53131

barber and beauty shops

Personal Care Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.86/10k

National Avg

4.69/10k

Local Businesses

229

NAICS Code

8121

offices of notaries

Legal Services

1.6xGap Ratio

38% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

3.25/10k

National Avg

5.29/10k

Local Businesses

261

NAICS Code

5411

building inspection services

Architectural, Engineering, and Related Services

1.6xGap Ratio

35% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

2.10/10k

National Avg

3.24/10k

Local Businesses

168

NAICS Code

5413

Professional Residential

Residential Property Managers

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

1.06/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Business Support Services Business

Business Support Services

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.44/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.19/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

3.92/10k

National Avg

5.96/10k

Local Businesses

314

NAICS Code

6213

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