Business Opportunities in Watertown-Fort Atkinson, WI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.1M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

5.0xGap Ratio

80% fewer businesses than national average

High Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.27/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

5.0xGap Ratio

80% fewer businesses than national average

High Demand

hospitals or HMO medical centers

Local Density

0.27/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

4.1xGap Ratio

76% fewer businesses than national average

High Demand

Local Density

0.27/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.5xGap Ratio

71% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.15/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.5xGap Ratio

71% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.15/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

building inspection services

Architectural, Engineering, and Related Services

3.3xGap Ratio

70% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

0.97/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

manicures

Nail Salons

3.3xGap Ratio

70% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.27/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Accountant

Other Accounting Services

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.35/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Day spas Depilatory or electrolysis (i

Other Personal Care Services

3.2xGap Ratio

69% fewer businesses than national average

High Demand

Local Density

0.27/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

collecting rents and overseeing other services (e

Real Estate Property Managers

3.0xGap Ratio

67% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

0.71/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Professional Residential

Residential Property Managers

3.0xGap Ratio

67% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.53/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Day spas Depilatory or electrolysis (i

Other Personal Care Services

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Local Density

0.27/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

offices of notaries

Legal Services

2.8xGap Ratio

65% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

1.86/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.53/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

0.80/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

Escrow Services

Activities Related to Real Estate

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

1.42/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.10/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

2.21/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.8xGap Ratio

43% fewer businesses than national average

High Demand

billingbookkeeping

Local Density

2.21/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Boutique

Specialty Food Retailers

1.7xGap Ratio

43% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.27/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

dwellings

Lessors of Real Estate

High Confidence

1.7xGap Ratio

43% fewer businesses than national average

High Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

2.21/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.71/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Local Density

0.71/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.83/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.83/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.83/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

3.81/10k

National Avg

5.96/10k

Local Businesses

NAICS Code

6213

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.42/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

23821

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.42/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

238210

Cargo Transport

General Freight Trucking, Local

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.71/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.71/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

portfolio management

Other Financial Investment Activities

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Local Density

1.59/10k

National Avg

2.35/10k

Local Businesses

NAICS Code

5239

Custom Home Construction

Residential Building Construction

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Home Addition ServicesHome Builder

Local Density

4.16/10k

National Avg

6.08/10k

Local Businesses

NAICS Code

2361

Cleaning Service

Janitorial Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Commercial CleaningHouse Cleaning

Local Density

1.24/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

56172

Custodial services Service station cleaning and degreasing services Housekeeping (i

Janitorial Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Local Density

1.24/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

561720

Insurance Agent

Insurance Agencies and Brokerages

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

3.10/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

3.10/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

524210

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Local Density

3.45/10k

National Avg

4.19/10k

Local Businesses

NAICS Code

5242

barber and beauty shops

Personal Care Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

3.90/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Local Density

3.10/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

all trailers

Automotive Repair and Maintenance

1.1xGap Ratio

11% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

4.34/10k

National Avg

4.85/10k

Local Businesses

NAICS Code

8111

Professional Used

Used Car Dealers

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.53/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

1.0xGap Ratio

1% fewer businesses than national average

Balanced

passenger and cargo vanssport utility vehicles

Local Density

0.53/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

are also included

Building Equipment Contractors

1.0xGap Ratio

1% more businesses than national average

Balanced

central vacuum cleaning systemselevators

Local Density

5.85/10k

National Avg

5.80/10k

Local Businesses

NAICS Code

2382

Barbershop

Beauty Salons

0.9xGap Ratio

9% more businesses than national average

Balanced

Beauty SalonHair Salon

Local Density

2.57/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

0.9xGap Ratio

14% more businesses than national average

Saturated

passenger carstrucks

Local Density

2.83/10k

National Avg

2.51/10k

Local Businesses

NAICS Code

81111

Professional Services

Services to Buildings and Dwellings

0.9xGap Ratio

15% more businesses than national average

Saturated

Services to Buildings and Dwellings BusinessServices to Buildings and Dwellings Service

Local Density

7.53/10k

National Avg

6.52/10k

Local Businesses

NAICS Code

5617

all trailers or (2) engine repair and replacement

General Automotive Repair

0.8xGap Ratio

18% more businesses than national average

Saturated

passenger carstrucks

Local Density

2.66/10k

National Avg

2.25/10k

Local Businesses

NAICS Code

811111

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

0.8xGap Ratio

19% more businesses than national average

Saturated

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

3.63/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

0.8xGap Ratio

19% more businesses than national average

Saturated

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

3.63/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

238220

Showing 50 opportunities

Ready to explore other metros?

Compare opportunities across 385 major US metropolitan areas

View All Metros