Business Opportunities in Waco, TX

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

9.3xGap Ratio

89% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

9.3xGap Ratio

89% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

9.3xGap Ratio

89% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Concierge Service

All Other Personal Services

High Confidence

5.1xGap Ratio

81% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.10/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

5.1xGap Ratio

81% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.10/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

advertising material distribution services

Advertising, Public Relations, and Related Services

4.7xGap Ratio

79% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.21/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

Cargo Transport

General Freight Trucking, Local

High Confidence

3.8xGap Ratio

74% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.28/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

3.8xGap Ratio

74% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.28/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

3.2xGap Ratio

69% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.45/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

3.1xGap Ratio

67% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.59/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

3.1xGap Ratio

67% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.48/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.38/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.38/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

2.7xGap Ratio

64% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.10/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Accountant

Other Accounting Services

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.45/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Architect

Architectural Services

2.6xGap Ratio

61% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.21/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

2.6xGap Ratio

61% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.21/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Escrow Services

Other Activities Related to Real Estate

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.21/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.21/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.24/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Claims adjusting

Other Insurance Related Activities

2.3xGap Ratio

57% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.10/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

0.97/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.14/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Local Density

0.14/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Building Finishing Contractors Business

Building Finishing Contractors

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Building Finishing Contractors ServiceProfessional Building

Local Density

1.63/10k

National Avg

3.58/10k

Local Businesses

NAICS Code

2383

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

2.1xGap Ratio

53% fewer businesses than national average

High Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.62/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

2.1xGap Ratio

53% fewer businesses than national average

High Demand

hospitals or HMO medical centers

Local Density

0.62/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Professional Specialized

Specialized Design Services

High Confidence

2.1xGap Ratio

53% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.45/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.08/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

building inspection services

Architectural, Engineering, and Related Services

2.0xGap Ratio

51% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

1.59/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

2.0xGap Ratio

49% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.90/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Local Density

0.45/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

offices of notaries

Legal Services

1.9xGap Ratio

47% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

2.80/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Local Density

0.41/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Local Density

0.59/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Cargo Transport

General Freight Trucking

High Confidence

1.8xGap Ratio

45% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.73/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

3.53/10k

National Avg

5.96/10k

Local Businesses

102

NAICS Code

6213

Concierge Service

Other Personal Services

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.97/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.77/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.77/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.77/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

Barbershop

Beauty Salons

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.42/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Local Density

0.52/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

2.35/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

billingbookkeeping

Local Density

2.35/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Landscaping Services Business

Landscaping Services

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Landscaping Services ServiceProfessional Landscaping

Local Density

2.01/10k

National Avg

3.25/10k

Local Businesses

NAICS Code

56173

Landscaping Services Business

Landscaping Services

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Landscaping Services ServiceProfessional Landscaping

Local Density

2.01/10k

National Avg

3.25/10k

Local Businesses

NAICS Code

561730

Business Support Services Business

Business Support Services

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.41/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

barber and beauty shops

Personal Care Services

1.6xGap Ratio

38% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.94/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

additions

Other Specialty Trade Contractors

1.6xGap Ratio

36% fewer businesses than national average

High Demand

alterationsmaintenance

Local Density

1.38/10k

National Avg

2.15/10k

Local Businesses

NAICS Code

2389

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