Data-driven insights using Gap Ratio analysis to identify underserved markets
Population
0.1M
High Demand
16
Moderate Demand
18
High Confidence
20
Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.
Independent Artists, Writers, and Performers
74% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.97/10k
Local Businesses
3
NAICS Code
7115
Independent Artists, Writers, and Performers
74% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.97/10k
Local Businesses
3
NAICS Code
71151
Independent Artists, Writers, and Performers
74% fewer businesses than national average
Local Density
0.25/10k
National Avg
0.97/10k
Local Businesses
3
NAICS Code
711510
Beauty Salons
68% fewer businesses than national average
Related:
Local Density
0.76/10k
National Avg
2.36/10k
Local Businesses
9
NAICS Code
812112
Other Personal Care Services
61% fewer businesses than national average
Local Density
0.34/10k
National Avg
0.86/10k
Local Businesses
4
NAICS Code
81219
Other Personal Care Services
57% fewer businesses than national average
Local Density
0.34/10k
National Avg
0.78/10k
Local Businesses
4
NAICS Code
812199
All Other Professional, Scientific, and Technical Services
53% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.53/10k
Local Businesses
3
NAICS Code
54199
All Other Professional, Scientific, and Technical Services
53% fewer businesses than national average
Local Density
0.25/10k
National Avg
0.53/10k
Local Businesses
3
NAICS Code
541990
Personal Care Services
52% fewer businesses than national average
Related:
Local Density
2.27/10k
National Avg
4.69/10k
Local Businesses
27
NAICS Code
8121
Hair, Nail, and Skin Care Services
52% fewer businesses than national average
Local Density
1.77/10k
National Avg
3.66/10k
Local Businesses
21
NAICS Code
81211
Offices of All Other Miscellaneous Health Practitioners
51% fewer businesses than national average
Local Density
0.42/10k
National Avg
0.86/10k
Local Businesses
5
NAICS Code
621399
Pet Care (except Veterinary) Services
49% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.50/10k
Local Businesses
3
NAICS Code
81291
Pet Care (except Veterinary) Services
49% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.50/10k
Local Businesses
3
NAICS Code
812910
Agencies, Brokerages, and Other Insurance Related Activities
40% fewer businesses than national average
Local Density
2.52/10k
National Avg
4.19/10k
Local Businesses
30
NAICS Code
5242
Insurance Agencies and Brokerages
35% fewer businesses than national average
Related:
Local Density
2.44/10k
National Avg
3.78/10k
Local Businesses
29
NAICS Code
52421
Insurance Agencies and Brokerages
35% fewer businesses than national average
Related:
Local Density
2.44/10k
National Avg
3.78/10k
Local Businesses
29
NAICS Code
524210
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
31% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
3
NAICS Code
8113
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
31% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
3
NAICS Code
81131
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
31% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
3
NAICS Code
811310
Advertising, Public Relations, and Related Services
31% fewer businesses than national average
Related:
Local Density
0.67/10k
National Avg
0.97/10k
Local Businesses
8
NAICS Code
5418
Offices of All Other Health Practitioners
31% fewer businesses than national average
Local Density
0.76/10k
National Avg
1.09/10k
Local Businesses
9
NAICS Code
62139
Custom Computer Programming Services
25% fewer businesses than national average
Related:
Local Density
1.35/10k
National Avg
1.80/10k
Local Businesses
16
NAICS Code
541511
Nail Salons
24% fewer businesses than national average
Related:
Local Density
0.67/10k
National Avg
0.88/10k
Local Businesses
8
NAICS Code
812113
Medical and Diagnostic Laboratories
22% fewer businesses than national average
Related:
Local Density
0.42/10k
National Avg
0.54/10k
Local Businesses
5
NAICS Code
6215
Medical and Diagnostic Laboratories
22% fewer businesses than national average
Related:
Local Density
0.42/10k
National Avg
0.54/10k
Local Businesses
5
NAICS Code
62151
Personal and Household Goods Repair and Maintenance
21% fewer businesses than national average
Related:
Local Density
0.34/10k
National Avg
0.42/10k
Local Businesses
4
NAICS Code
8114
Offices of Mental Health Practitioners (except Physicians)
17% fewer businesses than national average
Related:
Local Density
1.01/10k
National Avg
1.22/10k
Local Businesses
12
NAICS Code
62133
Offices of Mental Health Practitioners (except Physicians)
17% fewer businesses than national average
Local Density
1.01/10k
National Avg
1.22/10k
Local Businesses
12
NAICS Code
621330
Office Administrative Services
13% fewer businesses than national average
Related:
Local Density
0.76/10k
National Avg
0.87/10k
Local Businesses
9
NAICS Code
5611
Office Administrative Services
13% fewer businesses than national average
Related:
Local Density
0.76/10k
National Avg
0.87/10k
Local Businesses
9
NAICS Code
56111
Office Administrative Services
13% fewer businesses than national average
Local Density
0.76/10k
National Avg
0.87/10k
Local Businesses
9
NAICS Code
561110
Computer Systems Design and Related Services
12% fewer businesses than national average
Related:
Local Density
3.53/10k
National Avg
4.02/10k
Local Businesses
42
NAICS Code
5415
Computer Systems Design and Related Services
12% fewer businesses than national average
Related:
Local Density
3.53/10k
National Avg
4.02/10k
Local Businesses
42
NAICS Code
54151
Computer Systems Design Services
9% fewer businesses than national average
Related:
Local Density
1.35/10k
National Avg
1.48/10k
Local Businesses
16
NAICS Code
541512
Consumer Goods Rental
4% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.26/10k
Local Businesses
3
NAICS Code
5322
Legal Services
1% fewer businesses than national average
Related:
Local Density
5.21/10k
National Avg
5.29/10k
Local Businesses
62
NAICS Code
5411
Other Financial Investment Activities
0% more businesses than national average
Local Density
2.35/10k
National Avg
2.35/10k
Local Businesses
28
NAICS Code
5239
Medical Laboratories
0% more businesses than national average
Related:
Local Density
0.34/10k
National Avg
0.34/10k
Local Businesses
4
NAICS Code
621511
Motion Picture and Video Industries
2% more businesses than national average
Related:
Local Density
0.59/10k
National Avg
0.57/10k
Local Businesses
7
NAICS Code
5121
Other Personal Services
3% more businesses than national average
Related:
Local Density
1.68/10k
National Avg
1.64/10k
Local Businesses
20
NAICS Code
8129
Specialty Food Retailers
9% more businesses than national average
Related:
Local Density
0.50/10k
National Avg
0.46/10k
Local Businesses
6
NAICS Code
4452
Janitorial Services
10% more businesses than national average
Related:
Local Density
1.93/10k
National Avg
1.77/10k
Local Businesses
23
NAICS Code
56172
Janitorial Services
10% more businesses than national average
Local Density
1.93/10k
National Avg
1.77/10k
Local Businesses
23
NAICS Code
561720
All Other Personal Services
11% more businesses than national average
Related:
Local Density
0.59/10k
National Avg
0.53/10k
Local Businesses
7
NAICS Code
81299
All Other Personal Services
11% more businesses than national average
Related:
Local Density
0.59/10k
National Avg
0.53/10k
Local Businesses
7
NAICS Code
812990
Lessors of Real Estate
14% more businesses than national average
Related:
Local Density
4.37/10k
National Avg
3.86/10k
Local Businesses
52
NAICS Code
5311
Offices of Physical, Occupational and Speech Therapists, and Audiologists
14% more businesses than national average
Related:
Local Density
1.51/10k
National Avg
1.34/10k
Local Businesses
18
NAICS Code
62134
Offices of Physical, Occupational and Speech Therapists, and Audiologists
14% more businesses than national average
Related:
Local Density
1.51/10k
National Avg
1.34/10k
Local Businesses
18
NAICS Code
621340
Offices of Other Health Practitioners
18% more businesses than national average
Related:
Local Density
6.98/10k
National Avg
5.96/10k
Local Businesses
83
NAICS Code
6213
Specialized Freight Trucking
20% more businesses than national average
Related:
Local Density
1.43/10k
National Avg
1.19/10k
Local Businesses
17
NAICS Code
4842
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