Business Opportunities in Traverse City, MI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.1M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

commercial furniture and equipment

Specialized Freight Trucking

3.4xGap Ratio

71% fewer businesses than national average

High Demand

flatbedsinstitutional

Local Density

0.35/10k

National Avg

1.19/10k

Local Businesses

NAICS Code

4842

Cargo Transport

General Freight Trucking

High Confidence

3.0xGap Ratio

67% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.05/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.8xGap Ratio

65% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.52/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.61/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.87/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Professional Residential

Residential Property Managers

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.96/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.35/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.61/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.61/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Local Density

0.61/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.6xGap Ratio

35% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.35/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.6xGap Ratio

35% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.35/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.79/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.79/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

collecting rents and overseeing other services (e

Real Estate Property Managers

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

such as collecting rents and overseeing other services (e

Local Density

1.57/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Local Density

2.70/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Medical Laboratories Business

Medical Laboratories

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.26/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Professional Used

Used Car Dealers

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

passenger and cargo vanssport utility vehicles

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.48/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Barbershop

Beauty Salons

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Beauty SalonHair Salon

Local Density

2.00/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

barber and beauty shops

Personal Care Services

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

4.01/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Escrow Services

Activities Related to Real Estate

High Confidence

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

2.79/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Other Support Services Business

Other Support Services

1.1xGap Ratio

5% fewer businesses than national average

Balanced

Other Support Services ServiceProfessional Other

Local Density

0.35/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

dwellings

Lessors of Real Estate

High Confidence

1.0xGap Ratio

3% fewer businesses than national average

Balanced

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

3.75/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.0xGap Ratio

2% fewer businesses than national average

Balanced

Local Density

4.09/10k

National Avg

4.19/10k

Local Businesses

NAICS Code

5242

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.0xGap Ratio

0% more businesses than national average

Balanced

Corporate AdvisorManagement Consulting

Local Density

6.45/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Office Administrative Services Business

Office Administrative Services

1.0xGap Ratio

0% more businesses than national average

Balanced

Office Administrative Services ServiceProfessional Office

Local Density

0.87/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

1.0xGap Ratio

0% more businesses than national average

Balanced

Office Administrative Services ServiceProfessional Office

Local Density

0.87/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

1.0xGap Ratio

0% more businesses than national average

Balanced

Local Density

0.87/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.0xGap Ratio

4% more businesses than national average

Balanced

Property ManagementReal Estate Appraisal

Local Density

0.52/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.0xGap Ratio

4% more businesses than national average

Balanced

Property ManagementReal Estate Appraisal

Local Density

0.52/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

0.9xGap Ratio

6% more businesses than national average

Balanced

antique and classic automotive Cross-References

Local Density

1.05/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

Insurance Agent

Insurance Agencies and Brokerages

0.9xGap Ratio

9% more businesses than national average

Balanced

Insurance BrokerInsurance Sales

Local Density

4.09/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

0.9xGap Ratio

9% more businesses than national average

Balanced

Insurance BrokerInsurance Sales

Local Density

4.09/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

524210

Professional Tax

Tax Preparation Services

0.9xGap Ratio

10% more businesses than national average

Balanced

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.70/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Day spas Depilatory or electrolysis (i

Other Personal Care Services

0.9xGap Ratio

11% more businesses than national average

Saturated

Local Density

0.87/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

Other Computer Related Services Business

Other Computer Related Services

High Confidence

0.9xGap Ratio

14% more businesses than national average

Saturated

Other Computer Related Services ServiceProfessional Other

Local Density

0.26/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

all trailers or (2) engine repair and replacement

General Automotive Repair

0.9xGap Ratio

16% more businesses than national average

Saturated

passenger carstrucks

Local Density

2.61/10k

National Avg

2.25/10k

Local Businesses

NAICS Code

811111

Cleaning Service

Janitorial Services

0.8xGap Ratio

18% more businesses than national average

Saturated

Commercial CleaningHouse Cleaning

Local Density

2.09/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

56172

Custodial services Service station cleaning and degreasing services Housekeeping (i

Janitorial Services

0.8xGap Ratio

18% more businesses than national average

Saturated

Local Density

2.09/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

561720

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

0.8xGap Ratio

20% more businesses than national average

Saturated

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

3.66/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

0.8xGap Ratio

20% more businesses than national average

Saturated

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

3.66/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

238220

offices of notaries

Legal Services

0.8xGap Ratio

20% more businesses than national average

Saturated

paralegal servicesthose offered by offices of lawyers

Local Density

6.36/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Day spas Depilatory or electrolysis (i

Other Personal Care Services

0.8xGap Ratio

22% more businesses than national average

Saturated

Local Density

1.05/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

Concierge Service

Other Personal Services

0.8xGap Ratio

22% more businesses than national average

Saturated

Errand ServicePersonal Shopper

Local Density

2.00/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Dog Daycare

Pet Care (except Veterinary) Services

0.8xGap Ratio

22% more businesses than national average

Saturated

Dog WalkingPet Boarding

Local Density

0.61/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

81291

boarding

Pet Care (except Veterinary) Services

0.8xGap Ratio

22% more businesses than national average

Saturated

groomingsitting

Local Density

0.61/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

812910

Professional Specialized

Specialized Design Services

High Confidence

0.8xGap Ratio

28% more businesses than national average

Saturated

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

1.22/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

0.8xGap Ratio

28% more businesses than national average

Saturated

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

1.57/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

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