Business Opportunities in Wisconsin

Wisconsin

Statewide Gap Ratio analysis to identify underserved markets across all Wisconsin communities

Population

5.9M

High Demand

Moderate Demand

High Confidence

📊 Statewide Gap Ratio Analysis

Gap Ratio = National Density / State Density. This analysis compares Wisconsin's business density to national averages. Higher ratios indicate opportunities that are underserved statewide, perfect for rural areas or smaller metros not yet covered in our city-specific data.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Car Service

Taxi and Limousine Service

High Confidence

23.5xGap Ratio

96% fewer businesses than national average

High Demand

Limo ServicePrivate Driver

Local Density

0.01/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

4853

clothes dryers

Home and Garden Equipment and Appliance Repair and Maintenance

High Confidence

10.7xGap Ratio

91% fewer businesses than national average

High Demand

edgerslawnmowers

Local Density

0.01/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

81141

Garden Design

Landscape Architectural Services

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Landscaping ServiceLawn Care

Local Density

0.01/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

54132

parks and other recreational areas

Landscape Architectural Services

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Local Density

0.01/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

541320

Escrow Services

Other Activities Related to Real Estate

High Confidence

8.9xGap Ratio

89% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.06/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

8.9xGap Ratio

89% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.06/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

7.1xGap Ratio

86% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.08/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

7.1xGap Ratio

86% fewer businesses than national average

High Demand

Local Density

0.08/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Other Computer Related Services Business

Other Computer Related Services

High Confidence

6.7xGap Ratio

85% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.03/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

All Other Consumer Goods Rental Business

All Other Consumer Goods Rental

6.4xGap Ratio

84% fewer businesses than national average

High Demand

All Other Consumer Goods Rental ServiceProfessional All

Local Density

0.01/10k

National Avg

0.03/10k

Local Businesses

NAICS Code

532289

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

6.0xGap Ratio

83% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.16/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

6.0xGap Ratio

83% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.16/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

6.0xGap Ratio

83% fewer businesses than national average

High Demand

Local Density

0.16/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

passenger car

Automotive Glass Replacement Shops

5.8xGap Ratio

83% fewer businesses than national average

High Demand

truckvan glass

Local Density

0.01/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

811122

facsimile services

Private Mail Centers

5.6xGap Ratio

82% fewer businesses than national average

High Demand

office product saleson-site PC rental services

Local Density

0.02/10k

National Avg

0.09/10k

Local Businesses

NAICS Code

561431

Professional Sound

Sound Recording Industries

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Sound Recording Industries BusinessSound Recording Industries Service

Local Density

0.01/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

5122

Claims Adjusting Business

Claims Adjusting

High Confidence

4.8xGap Ratio

79% fewer businesses than national average

High Demand

Claims Adjusting ServiceProfessional Claims

Local Density

0.01/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

524291

Medical Laboratories Business

Medical Laboratories

4.8xGap Ratio

79% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Other Business Support Services Business

Other Business Support Services

High Confidence

4.7xGap Ratio

79% fewer businesses than national average

High Demand

Other Business Support Services ServiceProfessional Other

Local Density

0.02/10k

National Avg

0.08/10k

Local Businesses

NAICS Code

56149

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.07/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.12/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.12/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

4.3xGap Ratio

77% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.07/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

4.3xGap Ratio

77% fewer businesses than national average

High Demand

Local Density

0.07/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.07/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.07/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

3.9xGap Ratio

74% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.15/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

All Other Business Support Services Business

All Other Business Support Services

3.6xGap Ratio

72% fewer businesses than national average

High Demand

All Other Business Support Services ServiceProfessional All

Local Density

0.01/10k

National Avg

0.02/10k

Local Businesses

NAICS Code

561499

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

3.6xGap Ratio

72% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.04/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

3.6xGap Ratio

72% fewer businesses than national average

High Demand

Local Density

0.04/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

All Other Insurance Related Ac Services

All Other Insurance Related Activities

High Confidence

3.4xGap Ratio

71% fewer businesses than national average

High Demand

Insurance ProviderInsurance Services

Local Density

0.01/10k

National Avg

0.02/10k

Local Businesses

NAICS Code

524298

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

3.4xGap Ratio

71% fewer businesses than national average

High Demand

Local Density

0.08/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Cleaning Service

Carpet and Upholstery Cleaning Services

High Confidence

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Commercial CleaningHouse Cleaning

Local Density

0.02/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

56174

Cleaning Service

Carpet and Upholstery Cleaning Services

High Confidence

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Commercial CleaningHouse Cleaning

Local Density

0.02/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

561740

Real-time (i

Court Reporting and Stenotype Services

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Local Density

0.01/10k

National Avg

0.02/10k

Local Businesses

NAICS Code

561492

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.04/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

8112

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.04/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

81121

Building Inspection Services Business

Building Inspection Services

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.02/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

54135

Building Inspection Services Business

Building Inspection Services

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.02/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

541350

Consumer Goods Rental Business

Consumer Goods Rental

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.09/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Professional Specialized

Specialized Design Services

High Confidence

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.34/10k

National Avg

0.95/10k

Local Businesses

199

NAICS Code

5414

Nonresidential Property Managers Business

Nonresidential Property Managers

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.14/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Concierge Service

All Other Personal Services

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.22/10k

National Avg

0.53/10k

Local Businesses

131

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.22/10k

National Avg

0.53/10k

Local Businesses

131

NAICS Code

812990

Architect

Architectural Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.23/10k

National Avg

0.54/10k

Local Businesses

134

NAICS Code

54131

Architect

Architectural Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.23/10k

National Avg

0.54/10k

Local Businesses

134

NAICS Code

541310

Office Administrative Services Business

Office Administrative Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.39/10k

National Avg

0.87/10k

Local Businesses

229

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.39/10k

National Avg

0.87/10k

Local Businesses

229

NAICS Code

56111

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