Data-driven insights using Gap Ratio analysis to identify underserved markets
Population
3.7M
High Demand
27
Moderate Demand
23
High Confidence
21
Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.
Home and Garden Equipment and Appliance Repair and Maintenance
85% fewer businesses than national average
Related:
Local Density
0.01/10k
National Avg
0.05/10k
Local Businesses
3
NAICS Code
81141
Exterminating and Pest Control Services
83% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.27/10k
Local Businesses
17
NAICS Code
56171
Exterminating and Pest Control Services
83% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.27/10k
Local Businesses
17
NAICS Code
561710
RV (Recreational Vehicle) Parks and Campgrounds
78% fewer businesses than national average
Related:
Local Density
0.01/10k
National Avg
0.04/10k
Local Businesses
3
NAICS Code
721211
RV (Recreational Vehicle) Parks and Recreational Camps
75% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.08/10k
Local Businesses
7
NAICS Code
7212
RV (Recreational Vehicle) Parks and Recreational Camps
75% fewer businesses than national average
Local Density
0.02/10k
National Avg
0.08/10k
Local Businesses
7
NAICS Code
72121
Recreational Goods Rental
74% fewer businesses than national average
Related:
Local Density
0.01/10k
National Avg
0.03/10k
Local Businesses
3
NAICS Code
532284
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
63% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.09/10k
Local Businesses
12
NAICS Code
7114
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
63% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.09/10k
Local Businesses
12
NAICS Code
71141
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
63% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.09/10k
Local Businesses
12
NAICS Code
711410
Consumer Goods Rental
62% fewer businesses than national average
Related:
Local Density
0.10/10k
National Avg
0.26/10k
Local Businesses
37
NAICS Code
5322
Claims Adjusting
62% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
7
NAICS Code
524291
Electronic and Precision Equipment Repair and Maintenance
60% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.13/10k
Local Businesses
20
NAICS Code
8112
Electronic and Precision Equipment Repair and Maintenance
60% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.13/10k
Local Businesses
20
NAICS Code
81121
Taxi and Limousine Service
56% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.12/10k
Local Businesses
20
NAICS Code
4853
Spectator Sports
52% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
9
NAICS Code
7112
Spectator Sports
52% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
9
NAICS Code
71121
Other Business Support Services
43% fewer businesses than national average
Related:
Local Density
0.05/10k
National Avg
0.08/10k
Local Businesses
17
NAICS Code
56149
Medical Laboratories
40% fewer businesses than national average
Related:
Local Density
0.20/10k
National Avg
0.34/10k
Local Businesses
75
NAICS Code
621511
All Other Insurance Related Activities
39% fewer businesses than national average
Related:
Local Density
0.01/10k
National Avg
0.02/10k
Local Businesses
4
NAICS Code
524298
Other Consumer Goods Rental
39% fewer businesses than national average
Local Density
0.09/10k
National Avg
0.14/10k
Local Businesses
33
NAICS Code
53228
Used Car Dealers
36% fewer businesses than national average
Related:
Local Density
0.34/10k
National Avg
0.54/10k
Local Businesses
128
NAICS Code
44112
Used Car Dealers
36% fewer businesses than national average
Related:
Local Density
0.34/10k
National Avg
0.54/10k
Local Businesses
128
NAICS Code
441120
Independent Artists, Writers, and Performers
36% fewer businesses than national average
Related:
Local Density
0.62/10k
National Avg
0.97/10k
Local Businesses
231
NAICS Code
7115
Independent Artists, Writers, and Performers
36% fewer businesses than national average
Related:
Local Density
0.62/10k
National Avg
0.97/10k
Local Businesses
231
NAICS Code
71151
Independent Artists, Writers, and Performers
36% fewer businesses than national average
Local Density
0.62/10k
National Avg
0.97/10k
Local Businesses
231
NAICS Code
711510
Sound Recording Industries
35% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.07/10k
Local Businesses
16
NAICS Code
5122
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
33% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
92
NAICS Code
8113
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
33% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
92
NAICS Code
81131
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance
33% fewer businesses than national average
Related:
Local Density
0.25/10k
National Avg
0.37/10k
Local Businesses
92
NAICS Code
811310
Other Spectator Sports
31% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.03/10k
Local Businesses
8
NAICS Code
711219
Court Reporting and Stenotype Services
29% fewer businesses than national average
Local Density
0.02/10k
National Avg
0.02/10k
Local Businesses
6
NAICS Code
561492
General Freight Trucking, Long-Distance, Less Than Truckload
26% fewer businesses than national average
Related:
Local Density
0.13/10k
National Avg
0.17/10k
Local Businesses
48
NAICS Code
484122
Computer Facilities Management Services
25% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.05/10k
Local Businesses
15
NAICS Code
541513
General Freight Trucking, Local
25% fewer businesses than national average
Related:
Local Density
0.79/10k
National Avg
1.05/10k
Local Businesses
296
NAICS Code
48411
General Freight Trucking, Local
25% fewer businesses than national average
Related:
Local Density
0.79/10k
National Avg
1.05/10k
Local Businesses
296
NAICS Code
484110
Land Subdivision
21% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.03/10k
Local Businesses
10
NAICS Code
2372
Land Subdivision
21% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.03/10k
Local Businesses
10
NAICS Code
23721
Land Subdivision
21% fewer businesses than national average
Related:
Local Density
0.03/10k
National Avg
0.03/10k
Local Businesses
10
NAICS Code
237210
Surveying and Mapping (except Geophysical) Services
21% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.05/10k
Local Businesses
15
NAICS Code
54137
Surveying and Mapping (except Geophysical) Services
21% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.05/10k
Local Businesses
15
NAICS Code
541370
Medical and Diagnostic Laboratories
20% fewer businesses than national average
Related:
Local Density
0.43/10k
National Avg
0.54/10k
Local Businesses
161
NAICS Code
6215
Medical and Diagnostic Laboratories
20% fewer businesses than national average
Related:
Local Density
0.43/10k
National Avg
0.54/10k
Local Businesses
161
NAICS Code
62151
Car Washes
18% fewer businesses than national average
Related:
Local Density
0.30/10k
National Avg
0.36/10k
Local Businesses
111
NAICS Code
811192
Other Services to Buildings and Dwellings
17% fewer businesses than national average
Related:
Local Density
0.26/10k
National Avg
0.31/10k
Local Businesses
98
NAICS Code
56179
Other Services to Buildings and Dwellings
17% fewer businesses than national average
Local Density
0.26/10k
National Avg
0.31/10k
Local Businesses
98
NAICS Code
561790
Plumbing, Heating, and Air-Conditioning Contractors
15% fewer businesses than national average
Related:
Local Density
2.57/10k
National Avg
3.04/10k
Local Businesses
962
NAICS Code
23822
Plumbing, Heating, and Air-Conditioning Contractors
15% fewer businesses than national average
Related:
Local Density
2.57/10k
National Avg
3.04/10k
Local Businesses
962
NAICS Code
238220
Reupholstery and Furniture Repair
13% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.02/10k
Local Businesses
6
NAICS Code
81142
Reupholstery and Furniture Repair
13% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.02/10k
Local Businesses
6
NAICS Code
811420
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