Business Opportunities in Salt Lake City-Murray, UT

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

1.0M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Costume rental Formal wear rental Furniture (i

Other Consumer Goods Rental

5.0xGap Ratio

80% fewer businesses than national average

High Demand

Local Density

0.03/10k

National Avg

0.14/10k

Local Businesses

NAICS Code

53228

Car Service

Taxi and Limousine Service

High Confidence

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Limo ServicePrivate Driver

Local Density

0.03/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

4853

Professional RV

RV (Recreational Vehicle) Parks and Recreational Camps

2.6xGap Ratio

62% fewer businesses than national average

High Demand

RV (Recreational Vehicle) Parks and Recreational Camps BusinessRV (Recreational Vehicle) Parks and Recreational Camps Service

Local Density

0.03/10k

National Avg

0.08/10k

Local Businesses

NAICS Code

7212

day) Recreational vehicle parks Cross-References

RV (Recreational Vehicle) Parks and Recreational Camps

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Local Density

0.03/10k

National Avg

0.08/10k

Local Businesses

NAICS Code

72121

Boutique

Specialty Food Retailers

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.27/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.20/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Local Density

0.20/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

facsimile services

Private Mail Centers

1.5xGap Ratio

33% fewer businesses than national average

High Demand

office product saleson-site PC rental services

Local Density

0.06/10k

National Avg

0.09/10k

Local Businesses

NAICS Code

561431

Consumer Goods Rental Business

Consumer Goods Rental

1.4xGap Ratio

27% fewer businesses than national average

Moderate Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.19/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Professional Surveying

Surveying and Mapping (except Geophysical) Services

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Surveying and Mapping (except Geophysical) Services BusinessSurveying and Mapping (except Geophysical) Services Service

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

54137

Professional Surveying

Surveying and Mapping (except Geophysical) Services

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Surveying and Mapping (except Geophysical) Services BusinessSurveying and Mapping (except Geophysical) Services Service

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

541370

Claims Adjusting Business

Claims Adjusting

High Confidence

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

Claims Adjusting ServiceProfessional Claims

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

524291

Medical Laboratories Business

Medical Laboratories

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.28/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.1xGap Ratio

7% fewer businesses than national average

Balanced

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

1.24/10k

National Avg

1.34/10k

Local Businesses

130

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.1xGap Ratio

7% fewer businesses than national average

Balanced

hospitals or HMO medical centers

Local Density

1.24/10k

National Avg

1.34/10k

Local Businesses

130

NAICS Code

621340

boxers

Other Spectator Sports

High Confidence

1.1xGap Ratio

7% fewer businesses than national average

Balanced

carsdogs

Local Density

0.03/10k

National Avg

0.03/10k

Local Businesses

NAICS Code

711219

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.1xGap Ratio

6% fewer businesses than national average

Balanced

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.51/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.1xGap Ratio

6% fewer businesses than national average

Balanced

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.51/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Computer Systems Design Services ServiceProfessional Computer

Local Density

1.46/10k

National Avg

1.48/10k

Local Businesses

153

NAICS Code

541512

Performing Arts Companies Business

Performing Arts Companies

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Performing Arts Companies ServiceProfessional Performing

Local Density

0.17/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

Cargo Transport

General Freight Trucking

High Confidence

1.0xGap Ratio

2% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

3.20/10k

National Avg

3.14/10k

Local Businesses

335

NAICS Code

4841

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

1.0xGap Ratio

3% more businesses than national average

Balanced

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.28/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

1.0xGap Ratio

3% more businesses than national average

Balanced

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.28/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

all trailers or (2) engine repair and replacement

General Automotive Repair

1.0xGap Ratio

3% more businesses than national average

Balanced

passenger carstrucks

Local Density

2.33/10k

National Avg

2.25/10k

Local Businesses

244

NAICS Code

811111

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.0xGap Ratio

4% more businesses than national average

Balanced

passenger carstrucks

Local Density

2.60/10k

National Avg

2.51/10k

Local Businesses

272

NAICS Code

81111

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

0.9xGap Ratio

5% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

1.53/10k

National Avg

1.45/10k

Local Businesses

160

NAICS Code

484121

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

5% more businesses than national average

Balanced

Freelance ArtistIndependent Writer

Local Density

1.02/10k

National Avg

0.97/10k

Local Businesses

107

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

5% more businesses than national average

Balanced

Freelance ArtistIndependent Writer

Local Density

1.02/10k

National Avg

0.97/10k

Local Businesses

107

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

5% more businesses than national average

Balanced

Local Density

1.02/10k

National Avg

0.97/10k

Local Businesses

107

NAICS Code

711510

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

0.9xGap Ratio

8% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

1.89/10k

National Avg

1.77/10k

Local Businesses

198

NAICS Code

48412

commercial furniture and equipment

Specialized Freight Trucking

0.9xGap Ratio

8% more businesses than national average

Balanced

flatbedsinstitutional

Local Density

1.27/10k

National Avg

1.19/10k

Local Businesses

133

NAICS Code

4842

Cargo Transport

General Freight Trucking, Local

High Confidence

0.9xGap Ratio

11% more businesses than national average

Saturated

Delivery ServiceFreight Hauling

Local Density

1.18/10k

National Avg

1.05/10k

Local Businesses

123

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

0.9xGap Ratio

11% more businesses than national average

Saturated

Delivery ServiceFreight Hauling

Local Density

1.18/10k

National Avg

1.05/10k

Local Businesses

123

NAICS Code

484110

Professional Rooming

Rooming and Boarding Houses, Dormitories, and Workers' Camps

High Confidence

0.9xGap Ratio

12% more businesses than national average

Saturated

Rooming and Boarding Houses, Dormitories, and Workers' Camps BusinessRooming and Boarding Houses, Dormitories, and Workers' Camps Service

Local Density

0.03/10k

National Avg

0.03/10k

Local Businesses

NAICS Code

7213

Professional Rooming

Rooming and Boarding Houses, Dormitories, and Workers' Camps

High Confidence

0.9xGap Ratio

12% more businesses than national average

Saturated

Rooming and Boarding Houses, Dormitories, and Workers' Camps BusinessRooming and Boarding Houses, Dormitories, and Workers' Camps Service

Local Density

0.03/10k

National Avg

0.03/10k

Local Businesses

NAICS Code

72131

Dormitories (off campus) Sorority houses Fraternity houses Workers' camps Rooming houses

Rooming and Boarding Houses, Dormitories, and Workers' Camps

High Confidence

0.9xGap Ratio

12% more businesses than national average

Saturated

fraternity houseshousekeeping

Local Density

0.03/10k

National Avg

0.03/10k

Local Businesses

NAICS Code

721310

manicures

Nail Salons

0.9xGap Ratio

14% more businesses than national average

Saturated

nail extensionspedicures

Local Density

1.00/10k

National Avg

0.88/10k

Local Businesses

105

NAICS Code

812113

Other Support Services Business

Other Support Services

0.9xGap Ratio

15% more businesses than national average

Saturated

Other Support Services ServiceProfessional Other

Local Density

0.42/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

dwellings

Lessors of Real Estate

High Confidence

0.9xGap Ratio

16% more businesses than national average

Saturated

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

4.48/10k

National Avg

3.86/10k

Local Businesses

469

NAICS Code

5311

Boutique

Confectionery and Nut Retailers

0.8xGap Ratio

18% more businesses than national average

Saturated

Retail ShopSpecialty Retailer

Local Density

0.03/10k

National Avg

0.02/10k

Local Businesses

NAICS Code

445292

all trailers

Automotive Repair and Maintenance

0.8xGap Ratio

19% more businesses than national average

Saturated

passenger carstrucks

Local Density

5.81/10k

National Avg

4.85/10k

Local Businesses

608

NAICS Code

8111

Custom Home Construction

Residential Building Construction

High Confidence

0.8xGap Ratio

22% more businesses than national average

Saturated

Home Addition ServicesHome Builder

Local Density

7.39/10k

National Avg

6.08/10k

Local Businesses

773

NAICS Code

2361

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

0.8xGap Ratio

22% more businesses than national average

Saturated

Local Density

0.32/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

additions

Other Specialty Trade Contractors

0.8xGap Ratio

25% more businesses than national average

Saturated

alterationsmaintenance

Local Density

2.70/10k

National Avg

2.15/10k

Local Businesses

283

NAICS Code

2389

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

0.8xGap Ratio

28% more businesses than national average

Saturated

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

5.18/10k

National Avg

4.02/10k

Local Businesses

542

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

0.8xGap Ratio

28% more businesses than national average

Saturated

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

5.18/10k

National Avg

4.02/10k

Local Businesses

542

NAICS Code

54151

Professional Services

Services to Buildings and Dwellings

0.8xGap Ratio

30% more businesses than national average

Saturated

Services to Buildings and Dwellings BusinessServices to Buildings and Dwellings Service

Local Density

8.51/10k

National Avg

6.52/10k

Local Businesses

891

NAICS Code

5617

Landscaping Services Business

Landscaping Services

High Confidence

0.8xGap Ratio

32% more businesses than national average

Saturated

Landscaping Services ServiceProfessional Landscaping

Local Density

4.27/10k

National Avg

3.25/10k

Local Businesses

447

NAICS Code

56173

Landscaping Services Business

Landscaping Services

High Confidence

0.8xGap Ratio

32% more businesses than national average

Saturated

Landscaping Services ServiceProfessional Landscaping

Local Density

4.27/10k

National Avg

3.25/10k

Local Businesses

447

NAICS Code

561730

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

0.8xGap Ratio

32% more businesses than national average

Saturated

antique and classic automotive Cross-References

Local Density

1.29/10k

National Avg

0.98/10k

Local Businesses

135

NAICS Code

81112

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