Business Opportunities in Salem, OR

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Cargo Transport

General Freight Trucking, Local

High Confidence

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.23/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.23/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.09/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.09/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.09/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.55/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.44/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.44/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.12/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Local Density

0.12/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Other Computer Related Services Business

Other Computer Related Services

High Confidence

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.09/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

2.5xGap Ratio

59% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.12/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.5xGap Ratio

59% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.61/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.17/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.12/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.12/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

2.80/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Concierge Service

All Other Personal Services

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.23/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.23/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Professional Specialized

Specialized Design Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.49/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.29/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.29/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.32/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.32/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Architect

Architectural Services

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.32/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.32/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.35/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

manicures

Nail Salons

1.6xGap Ratio

38% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.55/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Barbershop

Beauty Salons

1.6xGap Ratio

35% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.53/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

building inspection services

Architectural, Engineering, and Related Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

drafting servicesgeophysical surveying and mapping services

Local Density

2.19/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.23/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.23/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.23/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Medical Laboratories Business

Medical Laboratories

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.23/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Local Density

2.62/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Cargo Transport

General Freight Trucking

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

2.28/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Local Density

0.20/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

barber and beauty shops

Personal Care Services

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

3.63/10k

National Avg

4.69/10k

Local Businesses

126

NAICS Code

8121

Nonresidential Property Managers Business

Nonresidential Property Managers

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.29/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Other Support Services Business

Other Support Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Other Support Services ServiceProfessional Other

Local Density

0.29/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Concierge Service

Other Personal Services

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

1.33/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

antique and classic automotive Cross-References

Local Density

0.81/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

collecting rents and overseeing other services (e

Real Estate Property Managers

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

such as collecting rents and overseeing other services (e

Local Density

1.79/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Office Administrative Services Business

Office Administrative Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.72/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.72/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Local Density

0.72/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.2xGap Ratio

16% fewer businesses than national average

Moderate Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

1.85/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

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