Business Opportunities in Reno, NV

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.5M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

manicures

Nail Salons

2.2xGap Ratio

55% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.40/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Claims adjusting

Other Insurance Related Activities

1.9xGap Ratio

48% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.12/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.35/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.35/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Performing Arts Companies Business

Performing Arts Companies

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Performing Arts Companies ServiceProfessional Performing

Local Density

0.12/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.44/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Cargo Transport

General Freight Trucking, Local

High Confidence

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.81/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.81/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

Local Density

0.21/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Architect

Architectural Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Architecture FirmBuilding Design

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Architecture FirmBuilding Design

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Local Density

3.06/10k

National Avg

3.66/10k

Local Businesses

147

NAICS Code

81211

Car Service

Taxi and Limousine Service

High Confidence

1.2xGap Ratio

14% fewer businesses than national average

Moderate Demand

Limo ServicePrivate Driver

Local Density

0.10/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

4853

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.25/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

barber and beauty shops

Personal Care Services

1.1xGap Ratio

11% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

4.21/10k

National Avg

4.69/10k

Local Businesses

202

NAICS Code

8121

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.1xGap Ratio

8% fewer businesses than national average

Balanced

Computer Systems Design Services ServiceProfessional Computer

Local Density

1.35/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Local Density

0.77/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.0xGap Ratio

0% more businesses than national average

Balanced

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.31/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.0xGap Ratio

0% more businesses than national average

Balanced

Local Density

0.31/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Barbershop

Beauty Salons

1.0xGap Ratio

1% more businesses than national average

Balanced

Beauty SalonHair Salon

Local Density

2.39/10k

National Avg

2.36/10k

Local Businesses

115

NAICS Code

812112

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.0xGap Ratio

2% more businesses than national average

Balanced

Local Density

4.29/10k

National Avg

4.19/10k

Local Businesses

206

NAICS Code

5242

Cargo Transport

General Freight Trucking

High Confidence

1.0xGap Ratio

3% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

3.23/10k

National Avg

3.14/10k

Local Businesses

155

NAICS Code

4841

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

0.9xGap Ratio

5% more businesses than national average

Balanced

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.89/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Insurance Agent

Insurance Agencies and Brokerages

0.9xGap Ratio

6% more businesses than national average

Balanced

Insurance BrokerInsurance Sales

Local Density

4.04/10k

National Avg

3.78/10k

Local Businesses

194

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

0.9xGap Ratio

6% more businesses than national average

Balanced

Insurance BrokerInsurance Sales

Local Density

4.04/10k

National Avg

3.78/10k

Local Businesses

194

NAICS Code

524210

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

0.9xGap Ratio

6% more businesses than national average

Balanced

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

1.42/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

0.9xGap Ratio

6% more businesses than national average

Balanced

hospitals or HMO medical centers

Local Density

1.42/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

0.9xGap Ratio

8% more businesses than national average

Balanced

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

4.31/10k

National Avg

4.02/10k

Local Businesses

207

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

0.9xGap Ratio

8% more businesses than national average

Balanced

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

4.31/10k

National Avg

4.02/10k

Local Businesses

207

NAICS Code

54151

Day spas Depilatory or electrolysis (i

Other Personal Care Services

0.9xGap Ratio

8% more businesses than national average

Balanced

Local Density

0.92/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

Other Computer Related Services Business

Other Computer Related Services

High Confidence

0.9xGap Ratio

9% more businesses than national average

Balanced

Other Computer Related Services ServiceProfessional Other

Local Density

0.25/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

10% more businesses than national average

Balanced

Freelance ArtistIndependent Writer

Local Density

1.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

10% more businesses than national average

Balanced

Freelance ArtistIndependent Writer

Local Density

1.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

0.9xGap Ratio

10% more businesses than national average

Balanced

Local Density

1.06/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Concierge Service

Other Personal Services

0.9xGap Ratio

10% more businesses than national average

Balanced

Errand ServicePersonal Shopper

Local Density

1.79/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Custom Home Construction

Residential Building Construction

High Confidence

0.9xGap Ratio

11% more businesses than national average

Saturated

Home Addition ServicesHome Builder

Local Density

6.77/10k

National Avg

6.08/10k

Local Businesses

325

NAICS Code

2361

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

0.9xGap Ratio

11% more businesses than national average

Saturated

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

3.39/10k

National Avg

3.04/10k

Local Businesses

163

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

0.9xGap Ratio

11% more businesses than national average

Saturated

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

3.39/10k

National Avg

3.04/10k

Local Businesses

163

NAICS Code

238220

offices of notaries

Legal Services

0.9xGap Ratio

12% more businesses than national average

Saturated

paralegal servicesthose offered by offices of lawyers

Local Density

5.93/10k

National Avg

5.29/10k

Local Businesses

285

NAICS Code

5411

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

0.9xGap Ratio

15% more businesses than national average

Saturated

Delivery ServiceFreight Hauling

Local Density

1.67/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

0.9xGap Ratio

15% more businesses than national average

Saturated

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

6.87/10k

National Avg

5.96/10k

Local Businesses

330

NAICS Code

6213

clothes dryers

Home and Garden Equipment and Appliance Repair and Maintenance

High Confidence

0.9xGap Ratio

15% more businesses than national average

Saturated

edgerslawnmowers

Local Density

0.06/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

81141

are also included

Building Equipment Contractors

0.9xGap Ratio

16% more businesses than national average

Saturated

central vacuum cleaning systemselevators

Local Density

6.77/10k

National Avg

5.80/10k

Local Businesses

325

NAICS Code

2382

commercial furniture and equipment

Specialized Freight Trucking

0.8xGap Ratio

18% more businesses than national average

Saturated

flatbedsinstitutional

Local Density

1.40/10k

National Avg

1.19/10k

Local Businesses

NAICS Code

4842

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

0.8xGap Ratio

18% more businesses than national average

Saturated

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

2.60/10k

National Avg

2.20/10k

Local Businesses

125

NAICS Code

5419

Commercial Photographer

Commercial Photography

High Confidence

0.8xGap Ratio

18% more businesses than national average

Saturated

Event PhotographyPortrait Photographer

Local Density

0.06/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

541922

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

0.8xGap Ratio

19% more businesses than national average

Saturated

Maintenance ShopRepair Service

Local Density

0.19/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

0.8xGap Ratio

19% more businesses than national average

Saturated

Local Density

0.19/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

Garden Design

Landscape Architectural Services

0.8xGap Ratio

20% more businesses than national average

Saturated

Landscaping ServiceLawn Care

Local Density

0.06/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

54132

parks and other recreational areas

Landscape Architectural Services

0.8xGap Ratio

20% more businesses than national average

Saturated

Local Density

0.06/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

541320

Showing 50 opportunities

Ready to explore other metros?

Compare opportunities across 385 major US metropolitan areas

View All Metros