Business Opportunities in Rapid City, SD

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.2M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Professional Specialized

Specialized Design Services

High Confidence

4.8xGap Ratio

79% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.20/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

2.9xGap Ratio

65% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.20/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Professional Tax

Tax Preparation Services

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.27/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.66/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Local Density

0.46/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.93/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Medical Laboratories Business

Medical Laboratories

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.20/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.45/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.45/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.33/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.33/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Barbershop

Beauty Salons

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.46/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.20/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Local Density

0.20/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Cargo Transport

General Freight Trucking, Local

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.73/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.73/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Local Density

2.52/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Corporate AdvisorManagement Consulting

Local Density

4.71/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

2.92/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

2.92/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

barber and beauty shops

Personal Care Services

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

3.58/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Claims adjusting

Other Insurance Related Activities

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.20/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

advertising material distribution services

Advertising, Public Relations, and Related Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

direct mail advertisingindependent media representation

Local Density

0.80/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

Concierge Service

Other Personal Services

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

1.39/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Other Computer Related Services Business

Other Computer Related Services

High Confidence

1.2xGap Ratio

14% fewer businesses than national average

Moderate Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.20/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

1.92/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

Concierge Service

All Other Personal Services

High Confidence

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.46/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.46/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

offices of notaries

Legal Services

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

4.64/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

commercial and industrial photography

Photographic Services

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

portrait photographyspecial events photography

Local Density

0.27/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Escrow Services

Activities Related to Real Estate

High Confidence

1.0xGap Ratio

3% fewer businesses than national average

Balanced

Property ManagementReal Estate Appraisal

Local Density

3.12/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.0xGap Ratio

2% fewer businesses than national average

Balanced

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

1.19/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.0xGap Ratio

2% fewer businesses than national average

Balanced

Local Density

1.19/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

manicures

Nail Salons

0.9xGap Ratio

5% more businesses than national average

Balanced

nail extensionspedicures

Local Density

0.93/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Professional Residential

Residential Property Managers

0.9xGap Ratio

6% more businesses than national average

Balanced

Residential Property Managers BusinessResidential Property Managers Service

Local Density

1.72/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

collecting rents and overseeing other services (e

Real Estate Property Managers

0.9xGap Ratio

8% more businesses than national average

Balanced

such as collecting rents and overseeing other services (e

Local Density

2.32/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Accountant

Other Accounting Services

High Confidence

0.9xGap Ratio

8% more businesses than national average

Balanced

Bookkeeping ServiceCPA

Local Density

1.26/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

0.9xGap Ratio

9% more businesses than national average

Balanced

Electronics TechnicianIT Repair

Local Density

0.40/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

0.9xGap Ratio

9% more businesses than national average

Balanced

Electronics TechnicianIT Repair

Local Density

0.40/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

0.9xGap Ratio

9% more businesses than national average

Balanced

Electronics TechnicianIT Repair

Local Density

0.40/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

Business Support Services Business

Business Support Services

0.9xGap Ratio

10% more businesses than national average

Balanced

Business Support Services ServiceProfessional Business

Local Density

0.73/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

0.9xGap Ratio

14% more businesses than national average

Saturated

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

1.53/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

0.9xGap Ratio

14% more businesses than national average

Saturated

hospitals or HMO medical centers

Local Density

1.53/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Office Administrative Services Business

Office Administrative Services

0.9xGap Ratio

15% more businesses than national average

Saturated

Office Administrative Services ServiceProfessional Office

Local Density

0.99/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

0.9xGap Ratio

15% more businesses than national average

Saturated

Office Administrative Services ServiceProfessional Office

Local Density

0.99/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

0.9xGap Ratio

15% more businesses than national average

Saturated

Local Density

0.99/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Performing Arts Companies Business

Performing Arts Companies

0.9xGap Ratio

15% more businesses than national average

Saturated

Performing Arts Companies ServiceProfessional Performing

Local Density

0.20/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

0.9xGap Ratio

16% more businesses than national average

Saturated

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.33/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

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