Business Opportunities in Olympia-Lacey-Tumwater, WA

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.2M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Cargo Transport

General Freight Trucking, Local

High Confidence

8.6xGap Ratio

88% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.12/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

8.6xGap Ratio

88% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.12/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

4.7xGap Ratio

79% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.12/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Professional Used

Used Car Dealers

4.4xGap Ratio

77% fewer businesses than national average

High Demand

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.12/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

4.4xGap Ratio

77% fewer businesses than national average

High Demand

passenger and cargo vanssport utility vehicles

Local Density

0.12/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

Concierge Service

All Other Personal Services

High Confidence

4.3xGap Ratio

77% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.12/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

4.3xGap Ratio

77% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.12/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Nonresidential Property Managers Business

Nonresidential Property Managers

3.0xGap Ratio

66% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.12/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Office Administrative Services Business

Office Administrative Services

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.33/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.33/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Local Density

0.33/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.37/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.37/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Local Density

0.37/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Architect

Architectural Services

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.20/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.20/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Professional Tax

Tax Preparation Services

2.6xGap Ratio

61% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.25/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

commercial and industrial photography

Photographic Services

High Confidence

2.5xGap Ratio

59% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.12/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.25/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.25/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Medical Laboratories Business

Medical Laboratories

2.1xGap Ratio

51% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.16/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Professional Specialized

Specialized Design Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.49/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Other Computer Related Services Business

Other Computer Related Services

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.12/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Cargo Transport

General Freight Trucking

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.68/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.02/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.25/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.86/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.33/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Local Density

0.33/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

offices of notaries

Legal Services

1.6xGap Ratio

38% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

3.27/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Consumer Goods Rental Business

Consumer Goods Rental

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.16/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.78/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Local Density

0.78/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Corporate AdvisorManagement Consulting

Local Density

4.29/10k

National Avg

6.43/10k

Local Businesses

105

NAICS Code

5416

Other Support Services Business

Other Support Services

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Other Support Services ServiceProfessional Other

Local Density

0.25/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

passenger carstrailers

Local Density

0.25/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

Insurance Agent

Insurance Agencies and Brokerages

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.57/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.57/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

524210

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.12/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

53132

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.12/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

531320

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.23/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Local Density

2.90/10k

National Avg

4.19/10k

Local Businesses

NAICS Code

5242

Cargo Transport

General Freight Trucking, Long-Distance, Less Than Truckload

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

0.12/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

484122

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Local Density

0.61/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

2.86/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

2.86/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.84/10k

National Avg

2.51/10k

Local Businesses

NAICS Code

81111

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Local Density

0.57/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

all trailers or (2) engine repair and replacement

General Automotive Repair

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.68/10k

National Avg

2.25/10k

Local Businesses

NAICS Code

811111

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.20/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

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