Data-driven insights using Gap Ratio analysis to identify underserved markets
Population
1.4M
High Demand
34
Moderate Demand
16
High Confidence
31
Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.
Promoters of Performing Arts, Sports, and Similar Events
82% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.12/10k
Local Businesses
3
NAICS Code
7113
Barber Shops
77% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.09/10k
Local Businesses
3
NAICS Code
812111
Consumer Goods Rental
75% fewer businesses than national average
Related:
Local Density
0.06/10k
National Avg
0.26/10k
Local Businesses
9
NAICS Code
5322
Nail Salons
75% fewer businesses than national average
Related:
Local Density
0.22/10k
National Avg
0.88/10k
Local Businesses
31
NAICS Code
812113
Independent Artists, Writers, and Performers
73% fewer businesses than national average
Related:
Local Density
0.26/10k
National Avg
0.97/10k
Local Businesses
36
NAICS Code
7115
Independent Artists, Writers, and Performers
73% fewer businesses than national average
Related:
Local Density
0.26/10k
National Avg
0.97/10k
Local Businesses
36
NAICS Code
71151
Independent Artists, Writers, and Performers
73% fewer businesses than national average
Local Density
0.26/10k
National Avg
0.97/10k
Local Businesses
36
NAICS Code
711510
General Freight Trucking, Local
72% fewer businesses than national average
Related:
Local Density
0.29/10k
National Avg
1.05/10k
Local Businesses
41
NAICS Code
48411
General Freight Trucking, Local
72% fewer businesses than national average
Related:
Local Density
0.29/10k
National Avg
1.05/10k
Local Businesses
41
NAICS Code
484110
Motion Picture and Video Industries
68% fewer businesses than national average
Related:
Local Density
0.19/10k
National Avg
0.57/10k
Local Businesses
26
NAICS Code
5121
Performing Arts Companies
63% fewer businesses than national average
Related:
Local Density
0.06/10k
National Avg
0.17/10k
Local Businesses
9
NAICS Code
7111
All Other Professional, Scientific, and Technical Services
61% fewer businesses than national average
Related:
Local Density
0.21/10k
National Avg
0.53/10k
Local Businesses
29
NAICS Code
54199
All Other Professional, Scientific, and Technical Services
61% fewer businesses than national average
Local Density
0.21/10k
National Avg
0.53/10k
Local Businesses
29
NAICS Code
541990
Carpet and Upholstery Cleaning Services
58% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
3
NAICS Code
56174
Carpet and Upholstery Cleaning Services
58% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
3
NAICS Code
561740
Support Activities for Crop Production
57% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
3
NAICS Code
1151
Support Activities for Crop Production
57% fewer businesses than national average
Local Density
0.02/10k
National Avg
0.05/10k
Local Businesses
3
NAICS Code
11511
Travel Arrangement and Reservation Services
57% fewer businesses than national average
Related:
Local Density
0.12/10k
National Avg
0.28/10k
Local Businesses
17
NAICS Code
5615
Computer Systems Design Services
57% fewer businesses than national average
Related:
Local Density
0.64/10k
National Avg
1.48/10k
Local Businesses
90
NAICS Code
541512
Other Services to Buildings and Dwellings
57% fewer businesses than national average
Related:
Local Density
0.14/10k
National Avg
0.31/10k
Local Businesses
19
NAICS Code
56179
Other Services to Buildings and Dwellings
57% fewer businesses than national average
Local Density
0.14/10k
National Avg
0.31/10k
Local Businesses
19
NAICS Code
561790
Specialty Food Retailers
54% fewer businesses than national average
Related:
Local Density
0.21/10k
National Avg
0.46/10k
Local Businesses
30
NAICS Code
4452
Private Mail Centers
50% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.09/10k
Local Businesses
6
NAICS Code
561431
Personal and Household Goods Repair and Maintenance
46% fewer businesses than national average
Related:
Local Density
0.23/10k
National Avg
0.42/10k
Local Businesses
32
NAICS Code
8114
Other Personal and Household Goods Repair and Maintenance
46% fewer businesses than national average
Related:
Local Density
0.09/10k
National Avg
0.16/10k
Local Businesses
12
NAICS Code
81149
Other Personal and Household Goods Repair and Maintenance
46% fewer businesses than national average
Local Density
0.09/10k
National Avg
0.16/10k
Local Businesses
12
NAICS Code
811490
General Freight Trucking, Long-Distance, Less Than Truckload
42% fewer businesses than national average
Related:
Local Density
0.10/10k
National Avg
0.17/10k
Local Businesses
14
NAICS Code
484122
Specialized Design Services
42% fewer businesses than national average
Related:
Local Density
0.55/10k
National Avg
0.95/10k
Local Businesses
77
NAICS Code
5414
Appliance Repair and Maintenance
40% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.04/10k
Local Businesses
3
NAICS Code
811412
Custom Computer Programming Services
39% fewer businesses than national average
Related:
Local Density
1.10/10k
National Avg
1.80/10k
Local Businesses
153
NAICS Code
541511
Computer Systems Design and Related Services
35% fewer businesses than national average
Related:
Local Density
2.61/10k
National Avg
4.02/10k
Local Businesses
365
NAICS Code
5415
Computer Systems Design and Related Services
35% fewer businesses than national average
Related:
Local Density
2.61/10k
National Avg
4.02/10k
Local Businesses
365
NAICS Code
54151
Residential Building Construction
34% fewer businesses than national average
Related:
Local Density
4.02/10k
National Avg
6.08/10k
Local Businesses
561
NAICS Code
2361
Hair, Nail, and Skin Care Services
34% fewer businesses than national average
Local Density
2.43/10k
National Avg
3.66/10k
Local Businesses
339
NAICS Code
81211
Other Spectator Sports
30% fewer businesses than national average
Related:
Local Density
0.02/10k
National Avg
0.03/10k
Local Businesses
3
NAICS Code
711219
Personal Care Services
30% fewer businesses than national average
Related:
Local Density
3.27/10k
National Avg
4.69/10k
Local Businesses
457
NAICS Code
8121
Other Personal Care Services
27% fewer businesses than national average
Local Density
0.62/10k
National Avg
0.86/10k
Local Businesses
87
NAICS Code
81219
General Freight Trucking
25% fewer businesses than national average
Related:
Local Density
2.35/10k
National Avg
3.14/10k
Local Businesses
328
NAICS Code
4841
Other Personal Care Services
25% fewer businesses than national average
Local Density
0.59/10k
National Avg
0.78/10k
Local Businesses
82
NAICS Code
812199
Other Specialty Trade Contractors
22% fewer businesses than national average
Related:
Local Density
1.67/10k
National Avg
2.15/10k
Local Businesses
233
NAICS Code
2389
Beauty Salons
22% fewer businesses than national average
Related:
Local Density
1.83/10k
National Avg
2.36/10k
Local Businesses
256
NAICS Code
812112
Home and Garden Equipment and Appliance Repair and Maintenance
21% fewer businesses than national average
Related:
Local Density
0.04/10k
National Avg
0.05/10k
Local Businesses
6
NAICS Code
81141
Photography Studios, Portrait
21% fewer businesses than national average
Related:
Local Density
0.13/10k
National Avg
0.16/10k
Local Businesses
18
NAICS Code
541921
Landscaping Services
19% fewer businesses than national average
Related:
Local Density
2.61/10k
National Avg
3.25/10k
Local Businesses
365
NAICS Code
56173
Landscaping Services
19% fewer businesses than national average
Related:
Local Density
2.61/10k
National Avg
3.25/10k
Local Businesses
365
NAICS Code
561730
Tax Preparation Services
18% fewer businesses than national average
Related:
Local Density
0.52/10k
National Avg
0.63/10k
Local Businesses
72
NAICS Code
541213
General Automotive Repair
18% fewer businesses than national average
Related:
Local Density
1.85/10k
National Avg
2.25/10k
Local Businesses
258
NAICS Code
811111
Residential Property Managers
17% fewer businesses than national average
Related:
Local Density
1.34/10k
National Avg
1.62/10k
Local Businesses
187
NAICS Code
531311
Specialized Freight Trucking
15% fewer businesses than national average
Related:
Local Density
1.00/10k
National Avg
1.19/10k
Local Businesses
140
NAICS Code
4842
Photographic Services
14% fewer businesses than national average
Related:
Local Density
0.26/10k
National Avg
0.30/10k
Local Businesses
36
NAICS Code
54192
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