Business Opportunities in Medford, OR

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Cargo Transport

General Freight Trucking, Local

High Confidence

5.2xGap Ratio

81% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.20/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

5.2xGap Ratio

81% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.20/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Concierge Service

All Other Personal Services

High Confidence

3.9xGap Ratio

75% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.14/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

3.9xGap Ratio

75% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.14/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

advertising material distribution services

Advertising, Public Relations, and Related Services

3.6xGap Ratio

72% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.27/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

3.6xGap Ratio

72% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.10/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

manicures

Nail Salons

2.6xGap Ratio

62% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.34/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.64/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Other Computer Related Services Business

Other Computer Related Services

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.10/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.24/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Local Density

0.24/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Local Density

1.66/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.14/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

2.0xGap Ratio

49% fewer businesses than national average

High Demand

Local Density

0.14/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Barbershop

Beauty Salons

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.22/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

Concierge Service

Other Personal Services

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.85/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

barber and beauty shops

Personal Care Services

1.9xGap Ratio

47% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.50/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Dog Daycare

Pet Care (except Veterinary) Services

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Dog WalkingPet Boarding

Local Density

0.27/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

81291

boarding

Pet Care (except Veterinary) Services

1.9xGap Ratio

46% fewer businesses than national average

High Demand

groomingsitting

Local Density

0.27/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

812910

Nonresidential Property Managers Business

Nonresidential Property Managers

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.20/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Claims adjusting

Other Insurance Related Activities

1.8xGap Ratio

44% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.14/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.58/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.58/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Local Density

0.58/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.40/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.40/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.20/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.20/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.20/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Medical Laboratories Business

Medical Laboratories

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.20/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Architect

Architectural Services

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.34/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.34/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.18/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Professional Specialized

Specialized Design Services

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.64/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

commercial and industrial photography

Photographic Services

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

portrait photographyspecial events photography

Local Density

0.20/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

offices of notaries

Legal Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

3.59/10k

National Avg

5.29/10k

Local Businesses

106

NAICS Code

5411

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.37/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.37/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Corporate AdvisorManagement Consulting

Local Density

4.80/10k

National Avg

6.43/10k

Local Businesses

142

NAICS Code

5416

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.24/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Local Density

0.24/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.10/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

8112

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.10/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

81121

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.44/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Professional Used

Used Car Dealers

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

passenger and cargo vanssport utility vehicles

Local Density

0.44/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

Office Administrative Services Business

Office Administrative Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.71/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.71/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Local Density

0.71/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.1xGap Ratio

9% fewer businesses than national average

Balanced

Local Density

0.78/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

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