Business Opportunities in Madison, WI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.7M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

13.2xGap Ratio

92% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.04/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

13.2xGap Ratio

92% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.04/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Medical Laboratories Business

Medical Laboratories

8.3xGap Ratio

88% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.04/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

6.6xGap Ratio

85% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.04/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

6.6xGap Ratio

85% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.04/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Escrow Services

Other Activities Related to Real Estate

High Confidence

5.3xGap Ratio

81% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.09/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

5.3xGap Ratio

81% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.09/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

4.9xGap Ratio

80% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.11/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

4.9xGap Ratio

80% fewer businesses than national average

High Demand

Local Density

0.11/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.30/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.30/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Local Density

0.30/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Cargo Transport

General Freight Trucking, Local

High Confidence

3.1xGap Ratio

68% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.34/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

3.1xGap Ratio

68% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.34/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.07/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

53132

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.07/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

531320

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.56/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

2.6xGap Ratio

61% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.12/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

2.6xGap Ratio

61% fewer businesses than national average

High Demand

Local Density

0.12/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.19/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Professional Tax

Tax Preparation Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.28/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Office Administrative Services Business

Office Administrative Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.39/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.39/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Local Density

0.39/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

manicures

Nail Salons

2.2xGap Ratio

54% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.41/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Accountant

Other Accounting Services

High Confidence

2.1xGap Ratio

53% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.54/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.14/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Other Support Services Business

Other Support Services

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Other Support Services ServiceProfessional Other

Local Density

0.18/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.08/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Local Density

0.08/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.20/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.20/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.20/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

1.8xGap Ratio

44% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.20/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.7xGap Ratio

43% fewer businesses than national average

High Demand

Local Density

0.62/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.6xGap Ratio

39% fewer businesses than national average

High Demand

antique and classic automotive Cross-References

Local Density

0.60/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Local Density

0.53/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

additions

Other Specialty Trade Contractors

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

alterationsmaintenance

Local Density

1.44/10k

National Avg

2.15/10k

Local Businesses

106

NAICS Code

2389

Cargo Transport

General Freight Trucking

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

2.13/10k

National Avg

3.14/10k

Local Businesses

157

NAICS Code

4841

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.39/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Delivery ServiceFreight Hauling

Local Density

1.22/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

2.69/10k

National Avg

3.88/10k

Local Businesses

198

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

2.69/10k

National Avg

3.88/10k

Local Businesses

198

NAICS Code

54121

Other Computer Related Services Business

Other Computer Related Services

High Confidence

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.16/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.09/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

8112

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.09/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

81121

offices of notaries

Legal Services

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

3.80/10k

National Avg

5.29/10k

Local Businesses

280

NAICS Code

5411

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.96/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

hospitals or HMO medical centers

Local Density

0.96/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

dwellings

Lessors of Real Estate

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

2.79/10k

National Avg

3.86/10k

Local Businesses

206

NAICS Code

5311

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