Business Opportunities in Lansing-East Lansing, MI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.5M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

8.3xGap Ratio

88% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.06/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

8.3xGap Ratio

88% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.06/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

6.4xGap Ratio

84% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.15/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

6.4xGap Ratio

84% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.15/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

6.4xGap Ratio

84% fewer businesses than national average

High Demand

Local Density

0.15/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

commercial and industrial photography

Photographic Services

High Confidence

4.6xGap Ratio

78% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.06/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Professional Specialized

Specialized Design Services

High Confidence

4.4xGap Ratio

77% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.22/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

4.4xGap Ratio

77% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.06/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Nonresidential Property Managers Business

Nonresidential Property Managers

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.09/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

4.1xGap Ratio

76% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.06/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

4.1xGap Ratio

76% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.06/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Other Computer Related Services Business

Other Computer Related Services

High Confidence

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Other Computer Related Services ServiceProfessional Other

Local Density

0.06/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Office Administrative Services Business

Office Administrative Services

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.26/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.26/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Local Density

0.26/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

commercial furniture and equipment

Specialized Freight Trucking

3.0xGap Ratio

67% fewer businesses than national average

High Demand

flatbedsinstitutional

Local Density

0.39/10k

National Avg

1.19/10k

Local Businesses

NAICS Code

4842

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

3.0xGap Ratio

66% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.19/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Commercial Photographer

Photography Studios, Portrait

High Confidence

2.5xGap Ratio

60% fewer businesses than national average

High Demand

Event PhotographyPortrait Photographer

Local Density

0.06/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

541921

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

2.4xGap Ratio

58% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.15/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

Escrow Services

Other Activities Related to Real Estate

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.22/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.22/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Building Finishing Contractors Business

Building Finishing Contractors

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Building Finishing Contractors ServiceProfessional Building

Local Density

1.62/10k

National Avg

3.58/10k

Local Businesses

NAICS Code

2383

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Local Density

0.39/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.19/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

2.1xGap Ratio

53% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.04/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

23821

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

2.1xGap Ratio

53% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.04/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

238210

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Local Density

0.13/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Professional Residential

Residential Property Managers

2.0xGap Ratio

50% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.80/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Accountant

Other Accounting Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.61/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

collecting rents and overseeing other services (e

Real Estate Property Managers

1.9xGap Ratio

48% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

1.13/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Business Support Services Business

Business Support Services

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.35/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.8xGap Ratio

45% fewer businesses than national average

High Demand

Local Density

2.01/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Local Density

0.61/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Boutique

Specialty Food Retailers

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.26/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.84/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.66/10k

National Avg

4.65/10k

Local Businesses

123

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.66/10k

National Avg

4.65/10k

Local Businesses

123

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.66/10k

National Avg

4.65/10k

Local Businesses

123

NAICS Code

531210

Escrow Services

Activities Related to Real Estate

High Confidence

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

1.88/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Dog Daycare

Pet Care (except Veterinary) Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Dog WalkingPet Boarding

Local Density

0.30/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

81291

boarding

Pet Care (except Veterinary) Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

groomingsitting

Local Density

0.30/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

812910

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.91/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Cargo Transport

General Freight Trucking, Local

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.67/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.67/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.15/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.17/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

4.18/10k

National Avg

6.43/10k

Local Businesses

193

NAICS Code

5416

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.24/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.24/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.24/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

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