Business Opportunities in Kennewick-Richland, WA

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

10.2xGap Ratio

90% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

10.2xGap Ratio

90% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

10.2xGap Ratio

90% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Office Administrative Services Business

Office Administrative Services

9.1xGap Ratio

89% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

9.1xGap Ratio

89% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

9.1xGap Ratio

89% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Professional Specialized

Specialized Design Services

High Confidence

6.0xGap Ratio

83% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.16/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Architect

Architectural Services

5.6xGap Ratio

82% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.10/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

5.6xGap Ratio

82% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.10/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

3.8xGap Ratio

73% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.48/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

3.6xGap Ratio

72% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.16/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.10/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.10/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.10/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.2xGap Ratio

68% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.27/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.2xGap Ratio

68% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.27/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

commercial and industrial photography

Photographic Services

High Confidence

3.1xGap Ratio

68% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.10/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.51/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Claims adjusting

Other Insurance Related Activities

2.5xGap Ratio

60% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.10/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.51/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Local Density

0.51/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

advertising material distribution services

Advertising, Public Relations, and Related Services

2.2xGap Ratio

54% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.45/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

offices of notaries

Legal Services

2.1xGap Ratio

53% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

2.49/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Nonresidential Property Managers Business

Nonresidential Property Managers

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.19/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.38/10k

National Avg

6.43/10k

Local Businesses

106

NAICS Code

5416

Commercial Photographer

Photography Studios, Portrait

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Event PhotographyPortrait Photographer

Local Density

0.10/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

541921

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.32/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Local Density

0.32/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.10/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

portfolio management

Other Financial Investment Activities

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Local Density

1.50/10k

National Avg

2.35/10k

Local Businesses

NAICS Code

5239

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Maintenance ShopRepair Service

Local Density

0.29/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.35/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.35/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Local Density

0.54/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

Concierge Service

Other Personal Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

1.15/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

2.74/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

2.74/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Local Density

0.61/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

81219

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.10/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

8112

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Electronics TechnicianIT Repair

Local Density

0.10/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

81121

Business Support Services Business

Business Support Services

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Business Support Services ServiceProfessional Business

Local Density

0.48/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Concierge Service

All Other Personal Services

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.38/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.38/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

1.62/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

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