Business Opportunities in Idaho Falls, ID

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.1M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

manicures

Nail Salons

3.9xGap Ratio

74% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.23/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.53/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Architect

Architectural Services

2.4xGap Ratio

57% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.23/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

2.4xGap Ratio

57% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.23/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

Business Support Services Business

Business Support Services

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.30/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Barbershop

Beauty Salons

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.14/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

Boutique

Specialty Food Retailers

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.23/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

dwellings

Lessors of Real Estate

High Confidence

2.0xGap Ratio

51% fewer businesses than national average

High Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

1.90/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

2.0xGap Ratio

50% fewer businesses than national average

High Demand

Local Density

1.82/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Concierge Service

All Other Personal Services

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.30/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.30/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Concierge Service

Other Personal Services

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.99/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

barber and beauty shops

Personal Care Services

1.6xGap Ratio

37% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.96/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Professional Residential

Residential Property Managers

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

1.14/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.89/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.89/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

offices of notaries

Legal Services

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

4.03/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

collecting rents and overseeing other services (e

Real Estate Property Managers

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

such as collecting rents and overseeing other services (e

Local Density

1.67/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Office Administrative Services Business

Office Administrative Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.68/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.68/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Local Density

0.68/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.3xGap Ratio

20% fewer businesses than national average

Moderate Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.44/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

2.13/10k

National Avg

2.51/10k

Local Businesses

NAICS Code

81111

advertising material distribution services

Advertising, Public Relations, and Related Services

1.2xGap Ratio

14% fewer businesses than national average

Moderate Demand

direct mail advertisingindependent media representation

Local Density

0.84/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

all trailers or (2) engine repair and replacement

General Automotive Repair

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.98/10k

National Avg

2.25/10k

Local Businesses

NAICS Code

811111

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.46/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

0.46/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Medical Laboratories Business

Medical Laboratories

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.30/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Dog Daycare

Pet Care (except Veterinary) Services

1.1xGap Ratio

9% fewer businesses than national average

Balanced

Dog WalkingPet Boarding

Local Density

0.46/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

81291

boarding

Pet Care (except Veterinary) Services

1.1xGap Ratio

9% fewer businesses than national average

Balanced

groomingsitting

Local Density

0.46/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

812910

Landscaping Services Business

Landscaping Services

High Confidence

1.1xGap Ratio

7% fewer businesses than national average

Balanced

Landscaping Services ServiceProfessional Landscaping

Local Density

3.04/10k

National Avg

3.25/10k

Local Businesses

NAICS Code

56173

Landscaping Services Business

Landscaping Services

High Confidence

1.1xGap Ratio

7% fewer businesses than national average

Balanced

Landscaping Services ServiceProfessional Landscaping

Local Density

3.04/10k

National Avg

3.25/10k

Local Businesses

NAICS Code

561730

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.0xGap Ratio

4% fewer businesses than national average

Balanced

Corporate AdvisorManagement Consulting

Local Density

6.15/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.0xGap Ratio

4% fewer businesses than national average

Balanced

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

2.13/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.0xGap Ratio

3% fewer businesses than national average

Balanced

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.30/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.0xGap Ratio

3% fewer businesses than national average

Balanced

Local Density

0.30/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Escrow Services

Activities Related to Real Estate

High Confidence

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Property ManagementReal Estate Appraisal

Local Density

3.19/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Other Computer Related Services Business

Other Computer Related Services

High Confidence

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Other Computer Related Services ServiceProfessional Other

Local Density

0.23/10k

National Avg

0.23/10k

Local Businesses

NAICS Code

541519

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.53/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.0xGap Ratio

1% fewer businesses than national average

Balanced

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.53/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Cargo Transport

General Freight Trucking, Local

High Confidence

1.0xGap Ratio

1% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

1.06/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.0xGap Ratio

1% more businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

1.06/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Nonresidential Property Managers Business

Nonresidential Property Managers

1.0xGap Ratio

4% more businesses than national average

Balanced

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.38/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Professional Services

Services to Buildings and Dwellings

0.9xGap Ratio

12% more businesses than national average

Saturated

Services to Buildings and Dwellings BusinessServices to Buildings and Dwellings Service

Local Density

7.29/10k

National Avg

6.52/10k

Local Businesses

NAICS Code

5617

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

0.9xGap Ratio

14% more businesses than national average

Saturated

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.61/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

0.9xGap Ratio

14% more businesses than national average

Saturated

Local Density

0.61/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

0.9xGap Ratio

14% more businesses than national average

Saturated

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.30/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

0.9xGap Ratio

14% more businesses than national average

Saturated

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.30/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

building inspection services

Architectural, Engineering, and Related Services

0.8xGap Ratio

19% more businesses than national average

Saturated

drafting servicesgeophysical surveying and mapping services

Local Density

3.87/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

all trailers

Automotive Repair and Maintenance

0.8xGap Ratio

23% more businesses than national average

Saturated

passenger carstrucks

Local Density

6.00/10k

National Avg

4.85/10k

Local Businesses

NAICS Code

8111

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