Business Opportunities in Holland, MI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Office Administrative Services Business

Office Administrative Services

9.0xGap Ratio

89% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

9.0xGap Ratio

89% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

9.0xGap Ratio

89% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

4.8xGap Ratio

79% fewer businesses than national average

High Demand

Local Density

0.22/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

4.5xGap Ratio

78% fewer businesses than national average

High Demand

Local Density

0.19/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

offices of notaries

Legal Services

4.0xGap Ratio

75% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

1.32/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.29/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.29/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

3.4xGap Ratio

70% fewer businesses than national average

High Demand

Local Density

0.29/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

3.0xGap Ratio

66% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.19/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

3.0xGap Ratio

66% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.10/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Nonresidential Property Managers Business

Nonresidential Property Managers

2.8xGap Ratio

65% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.13/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

Consumer Goods Rental Business

Consumer Goods Rental

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.10/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Professional Residential

Residential Property Managers

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.61/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.13/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Local Density

0.13/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

2.4xGap Ratio

59% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.61/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Architect

Architectural Services

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.22/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.22/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

collecting rents and overseeing other services (e

Real Estate Property Managers

2.3xGap Ratio

57% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

0.93/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Business Support Services Business

Business Support Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.29/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

2.3xGap Ratio

56% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.16/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

barber and beauty shops

Personal Care Services

2.3xGap Ratio

56% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.09/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Local Density

0.13/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Local Density

1.77/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

advertising material distribution services

Advertising, Public Relations, and Related Services

2.0xGap Ratio

50% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.48/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

dwellings

Lessors of Real Estate

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

2.02/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.8xGap Ratio

46% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.50/10k

National Avg

6.43/10k

Local Businesses

109

NAICS Code

5416

Concierge Service

All Other Personal Services

High Confidence

1.8xGap Ratio

46% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.29/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

1.8xGap Ratio

46% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.29/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.19/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

5182

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.19/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

51821

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services Business

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

1.8xGap Ratio

43% fewer businesses than national average

High Demand

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services ServiceProfessional Computing

Local Density

0.19/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

518210

Accountant

Other Accounting Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.71/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

1.09/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.74/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Local Density

0.74/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

Professional Tax

Tax Preparation Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.39/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.50/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.50/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Dog Daycare

Pet Care (except Veterinary) Services

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Dog WalkingPet Boarding

Local Density

0.32/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

81291

boarding

Pet Care (except Veterinary) Services

1.6xGap Ratio

36% fewer businesses than national average

High Demand

groomingsitting

Local Density

0.32/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

812910

Cleaning Service

Janitorial Services

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Commercial CleaningHouse Cleaning

Local Density

1.16/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

56172

Custodial services Service station cleaning and degreasing services Housekeeping (i

Janitorial Services

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Local Density

1.16/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

561720

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

2.57/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.5xGap Ratio

34% fewer businesses than national average

High Demand

billingbookkeeping

Local Density

2.57/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Concierge Service

Other Personal Services

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

1.09/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Escrow Services

Activities Related to Real Estate

High Confidence

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

2.18/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

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