Business Opportunities in Hermiston-Pendleton, OR

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.1M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

5.4xGap Ratio

81% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

0.75/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

5.4xGap Ratio

81% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

0.75/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

4.8xGap Ratio

79% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.37/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.37/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Concierge Service

Other Personal Services

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.45/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Professional Specialized

Specialized Design Services

High Confidence

3.2xGap Ratio

69% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.30/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

2.7xGap Ratio

63% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

2.39/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

building inspection services

Architectural, Engineering, and Related Services

2.3xGap Ratio

56% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

1.42/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Accountant

Other Accounting Services

High Confidence

2.0xGap Ratio

49% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.60/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.46/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.46/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.46/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

Barbershop

Beauty Salons

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

1.27/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

1.19/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

barber and beauty shops

Personal Care Services

1.8xGap Ratio

44% fewer businesses than national average

High Demand

that provide appearance care services to individual consumers

Local Density

2.61/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.75/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Local Density

0.75/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.6xGap Ratio

37% fewer businesses than national average

High Demand

Local Density

2.31/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

all trailers or (2) engine repair and replacement

General Automotive Repair

1.5xGap Ratio

34% fewer businesses than national average

High Demand

passenger carstrucks

Local Density

1.49/10k

National Avg

2.25/10k

Local Businesses

NAICS Code

811111

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

Local Density

2.91/10k

National Avg

4.19/10k

Local Businesses

NAICS Code

5242

dwellings

Lessors of Real Estate

High Confidence

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

2.69/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.97/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

hospitals or HMO medical centers

Local Density

0.97/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Insurance Agent

Insurance Agencies and Brokerages

1.4xGap Ratio

27% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.76/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

1.4xGap Ratio

27% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.76/10k

National Avg

3.78/10k

Local Businesses

NAICS Code

524210

offices of notaries

Legal Services

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

4.10/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

3.06/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

3.06/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

portfolio management

Other Financial Investment Activities

High Confidence

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Local Density

1.87/10k

National Avg

2.35/10k

Local Businesses

NAICS Code

5239

are also included

Building Equipment Contractors

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

central vacuum cleaning systemselevators

Local Density

4.70/10k

National Avg

5.80/10k

Local Businesses

NAICS Code

2382

Other Support Services Business

Other Support Services

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Other Support Services ServiceProfessional Other

Local Density

0.30/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Professional Tax

Tax Preparation Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.52/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

4.92/10k

National Avg

5.96/10k

Local Businesses

NAICS Code

6213

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.22/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.22/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

2.09/10k

National Avg

2.51/10k

Local Businesses

NAICS Code

81111

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.2xGap Ratio

17% fewer businesses than national average

Moderate Demand

antique and classic automotive Cross-References

Local Density

0.82/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.87/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

23821

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.87/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

238210

Consumer Goods Rental Business

Consumer Goods Rental

1.2xGap Ratio

15% fewer businesses than national average

Moderate Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.22/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Building Finishing Contractors Business

Building Finishing Contractors

High Confidence

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

Building Finishing Contractors ServiceProfessional Building

Local Density

3.21/10k

National Avg

3.58/10k

Local Businesses

NAICS Code

2383

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

1.1xGap Ratio

9% fewer businesses than national average

Moderate Demand

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

2.76/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

1.1xGap Ratio

9% fewer businesses than national average

Moderate Demand

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

2.76/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

238220

Cargo Transport

General Freight Trucking

High Confidence

1.1xGap Ratio

7% fewer businesses than national average

Balanced

Delivery ServiceFreight Hauling

Local Density

2.91/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

all trailers

Automotive Repair and Maintenance

1.1xGap Ratio

7% fewer businesses than national average

Balanced

passenger carstrucks

Local Density

4.48/10k

National Avg

4.85/10k

Local Businesses

NAICS Code

8111

Professional Services

Services to Buildings and Dwellings

1.0xGap Ratio

2% fewer businesses than national average

Balanced

Services to Buildings and Dwellings BusinessServices to Buildings and Dwellings Service

Local Density

6.42/10k

National Avg

6.52/10k

Local Businesses

NAICS Code

5617

Business Support Services Business

Business Support Services

1.0xGap Ratio

1% more businesses than national average

Balanced

Business Support Services ServiceProfessional Business

Local Density

0.67/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

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