Business Opportunities in Durham-Chapel Hill, NC

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.7M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Claims adjusting

Other Insurance Related Activities

5.8xGap Ratio

83% fewer businesses than national average

High Demand

insurance Insurance plan administrative servicesthird party Insurance actuarial services Insurance claims adjusting Cross-References

Local Density

0.04/10k

National Avg

0.24/10k

Local Businesses

NAICS Code

52429

Escrow Services

Other Activities Related to Real Estate

High Confidence

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.12/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.12/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Nonresidential Property Managers Business

Nonresidential Property Managers

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.11/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.06/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

53132

Offices of Real Estate Appraisers Business

Offices of Real Estate Appraisers

3.3xGap Ratio

69% fewer businesses than national average

High Demand

Offices of Real Estate Appraisers ServiceProfessional Offices

Local Density

0.06/10k

National Avg

0.18/10k

Local Businesses

NAICS Code

531320

Car Service

Taxi and Limousine Service

High Confidence

2.9xGap Ratio

66% fewer businesses than national average

High Demand

Limo ServicePrivate Driver

Local Density

0.04/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

4853

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.14/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.14/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.14/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

Cargo Transport

General Freight Trucking, Local

High Confidence

2.1xGap Ratio

51% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.51/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

2.1xGap Ratio

51% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.51/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

2.0xGap Ratio

50% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.18/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

Boutique

Specialty Food Retailers

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.25/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

commercial furniture and equipment

Specialized Freight Trucking

1.8xGap Ratio

45% fewer businesses than national average

High Demand

flatbedsinstitutional

Local Density

0.65/10k

National Avg

1.19/10k

Local Businesses

NAICS Code

4842

manicures

Nail Salons

1.8xGap Ratio

44% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.50/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Professional Promoters

Promoters of Performing Arts, Sports, and Similar Events

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Promoters of Performing Arts, Sports, and Similar Events BusinessPromoters of Performing Arts, Sports, and Similar Events Service

Local Density

0.07/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

7113

Professional Tax

Tax Preparation Services

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.39/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Cargo Transport

General Freight Trucking

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.94/10k

National Avg

3.14/10k

Local Businesses

140

NAICS Code

4841

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.90/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.18/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Consumer Goods Rental Business

Consumer Goods Rental

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.18/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.4xGap Ratio

31% fewer businesses than national average

Moderate Demand

antique and classic automotive Cross-References

Local Density

0.68/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Maintenance ShopRepair Service

Local Density

0.11/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Local Density

0.11/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

offices of notaries

Legal Services

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

paralegal servicesthose offered by offices of lawyers

Local Density

3.78/10k

National Avg

5.29/10k

Local Businesses

273

NAICS Code

5411

Professional Used

Used Car Dealers

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.39/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

passenger and cargo vanssport utility vehicles

Local Density

0.39/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

all trailers

Automotive Repair and Maintenance

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

3.58/10k

National Avg

4.85/10k

Local Businesses

258

NAICS Code

8111

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Freelance ArtistIndependent Writer

Local Density

0.72/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Freelance ArtistIndependent Writer

Local Density

0.72/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Local Density

0.72/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

claims adjustment and third party administration

Agencies, Brokerages, and Other Insurance Related Activities

High Confidence

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Local Density

3.15/10k

National Avg

4.19/10k

Local Businesses

227

NAICS Code

5242

Commercial Photographer

Photography Studios, Portrait

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

Event PhotographyPortrait Photographer

Local Density

0.12/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

541921

clothes dryers

Home and Garden Equipment and Appliance Repair and Maintenance

High Confidence

1.3xGap Ratio

24% fewer businesses than national average

Moderate Demand

edgerslawnmowers

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

81141

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.93/10k

National Avg

2.51/10k

Local Businesses

139

NAICS Code

81111

all trailers or (2) engine repair and replacement

General Automotive Repair

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.73/10k

National Avg

2.25/10k

Local Businesses

125

NAICS Code

811111

Insurance Agent

Insurance Agencies and Brokerages

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.95/10k

National Avg

3.78/10k

Local Businesses

213

NAICS Code

52421

Insurance Agent

Insurance Agencies and Brokerages

1.3xGap Ratio

22% fewer businesses than national average

Moderate Demand

Insurance BrokerInsurance Sales

Local Density

2.95/10k

National Avg

3.78/10k

Local Businesses

213

NAICS Code

524210

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Maintenance ShopRepair Service

Local Density

0.33/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Cleaning Service

Carpet and Upholstery Cleaning Services

High Confidence

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

Commercial CleaningHouse Cleaning

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

56174

Cleaning Service

Carpet and Upholstery Cleaning Services

High Confidence

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

Commercial CleaningHouse Cleaning

Local Density

0.04/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

561740

additions

Other Specialty Trade Contractors

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

alterationsmaintenance

Local Density

1.87/10k

National Avg

2.15/10k

Local Businesses

135

NAICS Code

2389

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.25/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

Building Finishing Contractors Business

Building Finishing Contractors

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Building Finishing Contractors ServiceProfessional Building

Local Density

3.17/10k

National Avg

3.58/10k

Local Businesses

229

NAICS Code

2383

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

1.1xGap Ratio

11% fewer businesses than national average

Moderate Demand

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

2.72/10k

National Avg

3.04/10k

Local Businesses

196

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

1.1xGap Ratio

11% fewer businesses than national average

Moderate Demand

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

2.72/10k

National Avg

3.04/10k

Local Businesses

196

NAICS Code

238220

Accountant

Other Accounting Services

High Confidence

1.1xGap Ratio

11% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

1.04/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

3.49/10k

National Avg

3.88/10k

Local Businesses

252

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.1xGap Ratio

10% fewer businesses than national average

Moderate Demand

billingbookkeeping

Local Density

3.49/10k

National Avg

3.88/10k

Local Businesses

252

NAICS Code

54121

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