Business Opportunities in Des Moines-West Des Moines, IA

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.7M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Boutique

Specialty Food Retailers

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.05/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

Professional Travel

Travel Arrangement and Reservation Services

High Confidence

6.2xGap Ratio

84% fewer businesses than national average

High Demand

Travel Arrangement and Reservation Services BusinessTravel Arrangement and Reservation Services Service

Local Density

0.05/10k

National Avg

0.28/10k

Local Businesses

NAICS Code

5615

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

5.8xGap Ratio

83% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.09/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

5.8xGap Ratio

83% fewer businesses than national average

High Demand

Local Density

0.09/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Performing Arts Companies Business

Performing Arts Companies

2.8xGap Ratio

65% fewer businesses than national average

High Demand

Performing Arts Companies ServiceProfessional Performing

Local Density

0.06/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

Professional Promoters

Promoters of Performing Arts, Sports, and Similar Events

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Promoters of Performing Arts, Sports, and Similar Events BusinessPromoters of Performing Arts, Sports, and Similar Events Service

Local Density

0.05/10k

National Avg

0.12/10k

Local Businesses

NAICS Code

7113

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.5xGap Ratio

60% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.38/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

2.5xGap Ratio

60% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.38/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

2.5xGap Ratio

60% fewer businesses than national average

High Demand

Local Density

0.38/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.25/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

Cargo Transport

General Freight Trucking, Local

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.48/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.48/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.06/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

8112

Computer Repair

Electronic and Precision Equipment Repair and Maintenance

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.06/10k

National Avg

0.13/10k

Local Businesses

NAICS Code

81121

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Local Density

0.12/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Other Services to Buildings and Dwellings Business

Other Services to Buildings and Dwellings

High Confidence

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Other Services to Buildings and Dwellings ServiceProfessional Other

Local Density

0.17/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

56179

Building exterior cleaning services (except sandblasting

Other Services to Buildings and Dwellings

High Confidence

1.9xGap Ratio

46% fewer businesses than national average

High Demand

Local Density

0.17/10k

National Avg

0.31/10k

Local Businesses

NAICS Code

561790

Professional Residential

Residential Property Managers

1.8xGap Ratio

44% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.91/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Other Support Services Business

Other Support Services

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Other Support Services ServiceProfessional Other

Local Density

0.22/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.31/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

53139

Escrow Services

Other Activities Related to Real Estate

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.31/10k

National Avg

0.50/10k

Local Businesses

NAICS Code

531390

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

1.6xGap Ratio

38% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.26/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Building Inspection Services Business

Building Inspection Services

High Confidence

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.05/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

54135

Building Inspection Services Business

Building Inspection Services

High Confidence

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Building Inspection Services ServiceProfessional Building

Local Density

0.05/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

541350

Commercial Photographer

Photography Studios, Portrait

High Confidence

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Event PhotographyPortrait Photographer

Local Density

0.11/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

541921

Barbershop

Barber Shops

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

High Demand

Beauty SalonHair Salon

Local Density

0.06/10k

National Avg

0.09/10k

Local Businesses

NAICS Code

812111

passenger car

Automotive Glass Replacement Shops

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

truckvan glass

Local Density

0.05/10k

National Avg

0.07/10k

Local Businesses

NAICS Code

811122

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.37/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.37/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

collecting rents and overseeing other services (e

Real Estate Property Managers

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

such as collecting rents and overseeing other services (e

Local Density

1.52/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

facsimile services

Private Mail Centers

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

office product saleson-site PC rental services

Local Density

0.06/10k

National Avg

0.09/10k

Local Businesses

NAICS Code

561431

Costume rental Formal wear rental Furniture (i

Other Consumer Goods Rental

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Local Density

0.11/10k

National Avg

0.14/10k

Local Businesses

NAICS Code

53228

Concierge Service

All Other Personal Services

High Confidence

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.40/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

1.3xGap Ratio

25% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

0.40/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

Escrow Services

Activities Related to Real Estate

High Confidence

1.3xGap Ratio

23% fewer businesses than national average

Moderate Demand

Property ManagementReal Estate Appraisal

Local Density

2.47/10k

National Avg

3.21/10k

Local Businesses

161

NAICS Code

5313

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

2.41/10k

National Avg

3.04/10k

Local Businesses

157

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

1.3xGap Ratio

21% fewer businesses than national average

Moderate Demand

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

2.41/10k

National Avg

3.04/10k

Local Businesses

157

NAICS Code

238220

Accountant

Other Accounting Services

High Confidence

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

Bookkeeping ServiceCPA

Local Density

0.95/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.2xGap Ratio

19% fewer businesses than national average

Moderate Demand

antique and classic automotive Cross-References

Local Density

0.80/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

Consumer Goods Rental Business

Consumer Goods Rental

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.22/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Medical Laboratories Business

Medical Laboratories

1.2xGap Ratio

18% fewer businesses than national average

Moderate Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.28/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Commercial Photographer

Commercial Photography

High Confidence

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

Event PhotographyPortrait Photographer

Local Density

0.05/10k

National Avg

0.05/10k

Local Businesses

NAICS Code

541922

all trailers

Automotive Mechanical and Electrical Repair and Maintenance

1.1xGap Ratio

13% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

2.18/10k

National Avg

2.51/10k

Local Businesses

142

NAICS Code

81111

Business Support Services Business

Business Support Services

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Business Support Services ServiceProfessional Business

Local Density

0.58/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

all trailers or (2) engine repair and replacement

General Automotive Repair

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

passenger carstrucks

Local Density

1.97/10k

National Avg

2.25/10k

Local Businesses

128

NAICS Code

811111

Fix-It Service

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Maintenance ShopRepair Service

Local Density

0.14/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

81149

garments

Other Personal and Household Goods Repair and Maintenance

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Local Density

0.14/10k

National Avg

0.16/10k

Local Businesses

NAICS Code

811490

Nonresidential Property Managers Business

Nonresidential Property Managers

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Nonresidential Property Managers ServiceProfessional Nonresidential

Local Density

0.32/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

531312

building inspection services

Architectural, Engineering, and Related Services

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

drafting servicesgeophysical surveying and mapping services

Local Density

2.87/10k

National Avg

3.24/10k

Local Businesses

187

NAICS Code

5413

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.1xGap Ratio

12% fewer businesses than national average

Moderate Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

1.31/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

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