Business Opportunities in Beaver Dam, WI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.2M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Escrow Services

Activities Related to Real Estate

High Confidence

13.6xGap Ratio

93% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.24/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

collecting rents and overseeing other services (e

Real Estate Property Managers

12.2xGap Ratio

92% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

0.18/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

8.3xGap Ratio

88% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.18/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

7.6xGap Ratio

87% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.24/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.18/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.18/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Local Density

0.18/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

dwellings

Lessors of Real Estate

High Confidence

5.0xGap Ratio

80% fewer businesses than national average

High Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

0.77/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

offices of notaries

Legal Services

5.0xGap Ratio

80% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

1.07/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Business Support Services Business

Business Support Services

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.18/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Office Administrative Services Business

Office Administrative Services

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.24/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.24/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Local Density

0.24/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.6xGap Ratio

72% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.13/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.6xGap Ratio

72% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.13/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Professional Tax

Tax Preparation Services

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.18/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

3.2xGap Ratio

69% fewer businesses than national average

High Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.41/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

3.2xGap Ratio

69% fewer businesses than national average

High Demand

hospitals or HMO medical centers

Local Density

0.41/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Architect

Architectural Services

3.0xGap Ratio

67% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.18/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

54131

Architect

Architectural Services

3.0xGap Ratio

67% fewer businesses than national average

High Demand

Architecture FirmBuilding Design

Local Density

0.18/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

541310

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

3.0xGap Ratio

67% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.18/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

3.0xGap Ratio

67% fewer businesses than national average

High Demand

Local Density

0.18/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

2.6xGap Ratio

62% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

2.43/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

building inspection services

Architectural, Engineering, and Related Services

2.5xGap Ratio

60% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

1.30/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.24/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.3xGap Ratio

56% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.24/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Accountant

Other Accounting Services

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.53/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.13/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.13/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

2.13/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

advertising material distribution services

Advertising, Public Relations, and Related Services

2.0xGap Ratio

51% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.47/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

Automotive detail shops Mobile car and truck washes Car washes Self-service car washes

Car Washes

2.0xGap Ratio

51% fewer businesses than national average

High Demand

passenger carstrailers

Local Density

0.18/10k

National Avg

0.36/10k

Local Businesses

NAICS Code

811192

Cargo Transport

General Freight Trucking, Local

High Confidence

2.0xGap Ratio

49% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.53/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

2.0xGap Ratio

49% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.53/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Medical Laboratories Business

Medical Laboratories

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.18/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

Concierge Service

Other Personal Services

1.8xGap Ratio

46% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.89/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.8xGap Ratio

45% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

2.13/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.8xGap Ratio

45% fewer businesses than national average

High Demand

billingbookkeeping

Local Density

2.13/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Offices of Other Health Practitioners Business

Offices of Other Health Practitioners

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Offices of Other Health Practitioners ServiceProfessional Offices

Local Density

3.44/10k

National Avg

5.96/10k

Local Businesses

NAICS Code

6213

commercial and industrial photography

Photographic Services

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.18/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

portfolio management

Other Financial Investment Activities

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Local Density

1.42/10k

National Avg

2.35/10k

Local Businesses

NAICS Code

5239

Automotive body shops Automotive paint shops Automotive glass shops Restoration shops

Automotive Body, Paint, Interior, and Glass Repair

1.7xGap Ratio

40% fewer businesses than national average

High Demand

antique and classic automotive Cross-References

Local Density

0.59/10k

National Avg

0.98/10k

Local Businesses

NAICS Code

81112

manicures

Nail Salons

1.7xGap Ratio

40% fewer businesses than national average

High Demand

nail extensionspedicures

Local Density

0.53/10k

National Avg

0.88/10k

Local Businesses

NAICS Code

812113

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.42/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

23821

Electrical Contractors and Other Wiring Installation Contractors Business

Electrical Contractors and Other Wiring Installation Contractors

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Electrical Contractors and Other Wiring Installation Contractors ServiceProfessional Electrical

Local Density

1.42/10k

National Avg

2.19/10k

Local Businesses

NAICS Code

238210

Professional Used

Used Car Dealers

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Used Car Dealers BusinessUsed Car Dealers Service

Local Density

0.36/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

44112

Antique auto dealers Light truck dealers

Used Car Dealers

1.5xGap Ratio

34% fewer businesses than national average

High Demand

passenger and cargo vanssport utility vehicles

Local Density

0.36/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

441120

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Local Density

2.43/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

hospitals or HMO medical centers

Offices of Physicians, Mental Health Specialists

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

High Demand

Local Density

0.18/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

621112

Cleaning Service

Janitorial Services

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Commercial CleaningHouse Cleaning

Local Density

1.18/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

56172

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