Business Opportunities in Bay City, MI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.2M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

collecting rents and overseeing other services (e

Real Estate Property Managers

11.4xGap Ratio

91% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

0.19/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Professional Residential

Residential Property Managers

8.6xGap Ratio

88% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.19/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

7.8xGap Ratio

87% fewer businesses than national average

High Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.19/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

5.1xGap Ratio

81% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.19/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

5.1xGap Ratio

81% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.19/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

5.1xGap Ratio

81% fewer businesses than national average

High Demand

Local Density

0.19/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Office Administrative Services Business

Office Administrative Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.19/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.19/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

4.6xGap Ratio

78% fewer businesses than national average

High Demand

Local Density

0.19/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

4.5xGap Ratio

78% fewer businesses than national average

High Demand

Local Density

0.19/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

Escrow Services

Activities Related to Real Estate

High Confidence

4.2xGap Ratio

76% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

0.76/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Cargo Transport

General Freight Trucking, Long-Distance

High Confidence

4.0xGap Ratio

75% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.44/10k

National Avg

1.77/10k

Local Businesses

NAICS Code

48412

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

3.8xGap Ratio

73% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

1.70/10k

National Avg

6.43/10k

Local Businesses

NAICS Code

5416

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.8xGap Ratio

73% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.07/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

3.8xGap Ratio

73% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

1.07/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

1.26/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

1.26/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

3.7xGap Ratio

73% fewer businesses than national average

High Demand

Property BrokerReal Estate Agent

Local Density

1.26/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

Cargo Transport

General Freight Trucking, Long-Distance, Truckload

High Confidence

3.3xGap Ratio

70% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.44/10k

National Avg

1.45/10k

Local Businesses

NAICS Code

484121

commercial furniture and equipment

Specialized Freight Trucking

2.7xGap Ratio

63% fewer businesses than national average

High Demand

flatbedsinstitutional

Local Density

0.44/10k

National Avg

1.19/10k

Local Businesses

NAICS Code

4842

advertising material distribution services

Advertising, Public Relations, and Related Services

2.5xGap Ratio

61% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.38/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

offices of notaries

Legal Services

2.5xGap Ratio

61% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

2.08/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Professional Specialized

Specialized Design Services

High Confidence

2.5xGap Ratio

60% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.38/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Accountant

Other Accounting Services

High Confidence

2.3xGap Ratio

57% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.50/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Cargo Transport

General Freight Trucking

High Confidence

2.2xGap Ratio

54% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

1.45/10k

National Avg

3.14/10k

Local Businesses

NAICS Code

4841

building inspection services

Architectural, Engineering, and Related Services

2.1xGap Ratio

53% fewer businesses than national average

High Demand

drafting servicesgeophysical surveying and mapping services

Local Density

1.51/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Other Support Services Business

Other Support Services

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Other Support Services ServiceProfessional Other

Local Density

0.19/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

Offices of Physical, Occupational and Speech Therapists, and Audiologists Business

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Offices of Physical, Occupational and Speech Therapists, and Audiologists ServiceProfessional Offices

Local Density

0.69/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

62134

Audiologists' offices Recreational (e

Offices of Physical, Occupational and Speech Therapists, and Audiologists

1.9xGap Ratio

48% fewer businesses than national average

High Demand

hospitals or HMO medical centers

Local Density

0.69/10k

National Avg

1.34/10k

Local Businesses

NAICS Code

621340

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.19/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

8113

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.19/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

81131

Computer Repair

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Electronics TechnicianIT Repair

Local Density

0.19/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

811310

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Local Density

0.57/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Barber shops Hair stylist shops Beauty salons Nail salons Cosmetology salons Cross-References

Hair, Nail, and Skin Care Services

1.9xGap Ratio

47% fewer businesses than national average

High Demand

Local Density

1.96/10k

National Avg

3.66/10k

Local Businesses

NAICS Code

81211

Building Finishing Contractors Business

Building Finishing Contractors

High Confidence

1.8xGap Ratio

45% fewer businesses than national average

High Demand

Building Finishing Contractors ServiceProfessional Building

Local Density

1.96/10k

National Avg

3.58/10k

Local Businesses

NAICS Code

2383

Concierge Service

Other Personal Services

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.95/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.32/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

1.7xGap Ratio

41% fewer businesses than national average

High Demand

Local Density

0.32/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Cargo Transport

General Freight Trucking, Local

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.63/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

1.7xGap Ratio

40% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.63/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Local Density

0.50/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

Plumbing, Heating, and Air-Conditioning Contractors Business

Plumbing, Heating, and Air-Conditioning Contractors

1.5xGap Ratio

34% fewer businesses than national average

High Demand

Plumbing, Heating, and Air-Conditioning Contractors ServiceProfessional Plumbing

Local Density

2.02/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

23822

Cooling tower installation Heating

Plumbing, Heating, and Air-Conditioning Contractors

1.5xGap Ratio

34% fewer businesses than national average

High Demand

air-conditioning (HVAC) contractors Duct work (eventilation

Local Density

2.02/10k

National Avg

3.04/10k

Local Businesses

NAICS Code

238220

Business Support Services Business

Business Support Services

1.5xGap Ratio

33% fewer businesses than national average

High Demand

Business Support Services ServiceProfessional Business

Local Density

0.44/10k

National Avg

0.66/10k

Local Businesses

NAICS Code

5614

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.82/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Local Density

0.82/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

are also included

Building Equipment Contractors

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

central vacuum cleaning systemselevators

Local Density

3.97/10k

National Avg

5.80/10k

Local Businesses

NAICS Code

2382

barber and beauty shops

Personal Care Services

1.5xGap Ratio

32% fewer businesses than national average

Moderate Demand

that provide appearance care services to individual consumers

Local Density

3.22/10k

National Avg

4.69/10k

Local Businesses

NAICS Code

8121

Other Professional, Scientific, and Technical Services Business

Other Professional, Scientific, and Technical Services

1.4xGap Ratio

29% fewer businesses than national average

Moderate Demand

Other Professional, Scientific, and Technical Services ServiceProfessional Other

Local Density

1.58/10k

National Avg

2.20/10k

Local Businesses

NAICS Code

5419

Barbershop

Beauty Salons

1.4xGap Ratio

28% fewer businesses than national average

Moderate Demand

Beauty SalonHair Salon

Local Density

1.70/10k

National Avg

2.36/10k

Local Businesses

NAICS Code

812112

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