Business Opportunities in Appleton, WI

Data-driven insights using Gap Ratio analysis to identify underserved markets

Population

0.3M

High Demand

Moderate Demand

High Confidence

📊 How Gap Ratio Works

Gap Ratio = National Density / Local Density. Higher ratios indicate underserved markets. A ratio of 2.0x means this area has 50% fewer businesses per capita than the national average.

≥1.5x High Demand

1.1-1.5x Moderate

0.9-1.1x Balanced

<0.9x Saturated

Top Opportunities (Sorted by Gap Ratio)

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

7115

Creative Professional

Independent Artists, Writers, and Performers

High Confidence

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Freelance ArtistIndependent Writer

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

71151

commercial

Independent Artists, Writers, and Performers

High Confidence

10.1xGap Ratio

90% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

711510

Professional Specialized

Specialized Design Services

High Confidence

7.4xGap Ratio

87% fewer businesses than national average

High Demand

Specialized Design Services BusinessSpecialized Design Services Service

Local Density

0.13/10k

National Avg

0.95/10k

Local Businesses

NAICS Code

5414

Professional Tax

Tax Preparation Services

6.6xGap Ratio

85% fewer businesses than national average

High Demand

Tax Preparation Services BusinessTax Preparation Services Service

Local Density

0.10/10k

National Avg

0.63/10k

Local Businesses

NAICS Code

541213

Motion Picture and Video Industries Business

Motion Picture and Video Industries

High Confidence

6.0xGap Ratio

83% fewer businesses than national average

High Demand

Motion Picture and Video Industries ServiceProfessional Motion

Local Density

0.10/10k

National Avg

0.57/10k

Local Businesses

NAICS Code

5121

All Other Professional, Scientific, and Technical Services Business

All Other Professional, Scientific, and Technical Services

High Confidence

5.6xGap Ratio

82% fewer businesses than national average

High Demand

All Other Professional, Scientific, and Technical Services ServiceProfessional All

Local Density

0.10/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

54199

Appraisal (except real estate) services Marine surveyor (i

All Other Professional, Scientific, and Technical Services

High Confidence

5.6xGap Ratio

82% fewer businesses than national average

High Demand

Local Density

0.10/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

541990

Cargo Transport

General Freight Trucking, Local

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.19/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

48411

Cargo Transport

General Freight Trucking, Local

High Confidence

5.5xGap Ratio

82% fewer businesses than national average

High Demand

Delivery ServiceFreight Hauling

Local Density

0.19/10k

National Avg

1.05/10k

Local Businesses

NAICS Code

484110

Medical Laboratories Business

Medical Laboratories

3.5xGap Ratio

72% fewer businesses than national average

High Demand

Medical Laboratories ServiceProfessional Medical

Local Density

0.10/10k

National Avg

0.34/10k

Local Businesses

NAICS Code

621511

commercial and industrial photography

Photographic Services

High Confidence

3.1xGap Ratio

68% fewer businesses than national average

High Demand

portrait photographyspecial events photography

Local Density

0.10/10k

National Avg

0.30/10k

Local Businesses

NAICS Code

54192

Other Support Services Business

Other Support Services

2.9xGap Ratio

65% fewer businesses than national average

High Demand

Other Support Services ServiceProfessional Other

Local Density

0.13/10k

National Avg

0.37/10k

Local Businesses

NAICS Code

5619

collecting rents and overseeing other services (e

Real Estate Property Managers

2.8xGap Ratio

65% fewer businesses than national average

High Demand

such as collecting rents and overseeing other services (e

Local Density

0.77/10k

National Avg

2.16/10k

Local Businesses

NAICS Code

53131

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

56171

Exterminating and Pest Control Services Business

Exterminating and Pest Control Services

2.8xGap Ratio

64% fewer businesses than national average

High Demand

Exterminating and Pest Control Services ServiceProfessional Exterminating

Local Density

0.10/10k

National Avg

0.27/10k

Local Businesses

NAICS Code

561710

dwellings

Lessors of Real Estate

High Confidence

2.7xGap Ratio

64% fewer businesses than national average

High Demand

equity real estate investment trusts (REITs) primarily engaged in leasing buildingsor other real estate property to others

Local Density

1.41/10k

National Avg

3.86/10k

Local Businesses

NAICS Code

5311

advertising material distribution services

Advertising, Public Relations, and Related Services

2.7xGap Ratio

64% fewer businesses than national average

High Demand

direct mail advertisingindependent media representation

Local Density

0.35/10k

National Avg

0.97/10k

Local Businesses

NAICS Code

5418

Professional Residential

Residential Property Managers

2.7xGap Ratio

62% fewer businesses than national average

High Demand

Residential Property Managers BusinessResidential Property Managers Service

Local Density

0.61/10k

National Avg

1.62/10k

Local Businesses

NAICS Code

531311

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.22/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

6215

Medical and Diagnostic Laboratories Business

Medical and Diagnostic Laboratories

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Medical and Diagnostic Laboratories ServiceProfessional Medical

Local Density

0.22/10k

National Avg

0.54/10k

Local Businesses

NAICS Code

62151

Concierge Service

All Other Personal Services

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.22/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

81299

Concierge Service

All Other Personal Services

High Confidence

2.4xGap Ratio

58% fewer businesses than national average

High Demand

Errand ServicePersonal Shopper

Local Density

0.22/10k

National Avg

0.53/10k

Local Businesses

NAICS Code

812990

offices of notaries

Legal Services

2.3xGap Ratio

57% fewer businesses than national average

High Demand

paralegal servicesthose offered by offices of lawyers

Local Density

2.27/10k

National Avg

5.29/10k

Local Businesses

NAICS Code

5411

Fix-It Service

Personal and Household Goods Repair and Maintenance

High Confidence

2.2xGap Ratio

55% fewer businesses than national average

High Demand

Maintenance ShopRepair Service

Local Density

0.19/10k

National Avg

0.42/10k

Local Businesses

NAICS Code

8114

Escrow Services

Activities Related to Real Estate

High Confidence

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Property ManagementReal Estate Appraisal

Local Density

1.54/10k

National Avg

3.21/10k

Local Businesses

NAICS Code

5313

Boutique

Specialty Food Retailers

2.1xGap Ratio

52% fewer businesses than national average

High Demand

Retail ShopSpecialty Retailer

Local Density

0.22/10k

National Avg

0.46/10k

Local Businesses

NAICS Code

4452

Consumer Goods Rental Business

Consumer Goods Rental

2.0xGap Ratio

51% fewer businesses than national average

High Demand

Consumer Goods Rental ServiceProfessional Consumer

Local Density

0.13/10k

National Avg

0.26/10k

Local Businesses

NAICS Code

5322

Custom Computer Programming Services Business

Custom Computer Programming Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Custom Computer Programming Services ServiceProfessional Custom

Local Density

0.93/10k

National Avg

1.80/10k

Local Businesses

NAICS Code

541511

Accountant

Other Accounting Services

High Confidence

1.9xGap Ratio

48% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

0.61/10k

National Avg

1.17/10k

Local Businesses

NAICS Code

541219

Performing Arts Companies Business

Performing Arts Companies

1.8xGap Ratio

45% fewer businesses than national average

High Demand

Performing Arts Companies ServiceProfessional Performing

Local Density

0.10/10k

National Avg

0.17/10k

Local Businesses

NAICS Code

7111

Accountant

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.7xGap Ratio

42% fewer businesses than national average

High Demand

Bookkeeping ServiceCPA

Local Density

2.24/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

5412

auditing of accounting records

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

1.7xGap Ratio

42% fewer businesses than national average

High Demand

billingbookkeeping

Local Density

2.24/10k

National Avg

3.88/10k

Local Businesses

NAICS Code

54121

Business Consultant

Management, Scientific, and Technical Consulting Services

High Confidence

1.6xGap Ratio

39% fewer businesses than national average

High Demand

Corporate AdvisorManagement Consulting

Local Density

3.90/10k

National Avg

6.43/10k

Local Businesses

122

NAICS Code

5416

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.56/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

5415

Computer Systems Design and Related Services Business

Computer Systems Design and Related Services

High Confidence

1.6xGap Ratio

36% fewer businesses than national average

High Demand

Computer Systems Design and Related Services ServiceProfessional Computer

Local Density

2.56/10k

National Avg

4.02/10k

Local Businesses

NAICS Code

54151

hospitals or HMO medical centers

Offices of All Other Health Practitioners

High Confidence

1.6xGap Ratio

35% fewer businesses than national average

High Demand

Local Density

0.70/10k

National Avg

1.09/10k

Local Businesses

NAICS Code

62139

Offices of Mental Health Practitioners (except Physicians) Business

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Offices of Mental Health Practitioners (except Physicians) ServiceProfessional Offices

Local Density

0.80/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

62133

hospitals or HMO medical centers

Offices of Mental Health Practitioners (except Physicians)

High Confidence

1.5xGap Ratio

35% fewer businesses than national average

High Demand

Local Density

0.80/10k

National Avg

1.22/10k

Local Businesses

NAICS Code

621330

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Property BrokerReal Estate Agent

Local Density

3.10/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

5312

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Property BrokerReal Estate Agent

Local Density

3.10/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

53121

Home Sales Agent

Offices of Real Estate Agents and Brokers

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Property BrokerReal Estate Agent

Local Density

3.10/10k

National Avg

4.65/10k

Local Businesses

NAICS Code

531210

Computer Systems Design Services Business

Computer Systems Design Services

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Computer Systems Design Services ServiceProfessional Computer

Local Density

0.99/10k

National Avg

1.48/10k

Local Businesses

NAICS Code

541512

hospitals or HMO medical centers

Offices of All Other Miscellaneous Health Practitioners

High Confidence

1.5xGap Ratio

33% fewer businesses than national average

Moderate Demand

Local Density

0.58/10k

National Avg

0.86/10k

Local Businesses

NAICS Code

621399

Office Administrative Services Business

Office Administrative Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.61/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

5611

Office Administrative Services Business

Office Administrative Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Office Administrative Services ServiceProfessional Office

Local Density

0.61/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

56111

financial planning

Office Administrative Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Local Density

0.61/10k

National Avg

0.87/10k

Local Businesses

NAICS Code

561110

Concierge Service

Other Personal Services

1.4xGap Ratio

30% fewer businesses than national average

Moderate Demand

Errand ServicePersonal Shopper

Local Density

1.15/10k

National Avg

1.64/10k

Local Businesses

NAICS Code

8129

building inspection services

Architectural, Engineering, and Related Services

1.4xGap Ratio

27% fewer businesses than national average

Moderate Demand

drafting servicesgeophysical surveying and mapping services

Local Density

2.37/10k

National Avg

3.24/10k

Local Businesses

NAICS Code

5413

Day spas Depilatory or electrolysis (i

Other Personal Care Services

1.4xGap Ratio

26% fewer businesses than national average

Moderate Demand

Local Density

0.58/10k

National Avg

0.78/10k

Local Businesses

NAICS Code

812199

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